“Market Value”

Event  |  Reviews  |  Comments
Dollar © Courtesy of the artist and GF Contemporary Art Gallery
“Market Value”

707 Canyon Road
Santa Fe, NM 87501
July 20th, 2012 - July 30th, 2012
Opening: July 20th, 2012 5:00 PM - 7:00 PM

Mon - Sun 10 am - 5 pm


GF Contemporary presents “Market Value” a group show with gallery artists and nationally recognized artists interpreting our current economic climate.

Market Value is a show that can be summed up with the famous Bill Clinton quote “it’s the economy
stupid.” Each artist was asked to take a one-dollar bill and transform the currency to make a statement about the current state of the United States economy. Each artwork has a price tag of $399, and challenges the artist to create an artwork that reflects how they value their time, ability, and materials based on this concrete figure that emphasizes art as a commodity. The collector is challenged with the notion that they can purchase an artwork for $399 but must consider if buying a larger work from a lesser known artist has more value than owning a smaller work from a more established artist. The show will allow viewers to examine how artists value their work and time, as well as reflect on their own motivations when they consider purchasing artwork. Individual pieces will not be labeled but rather an artist list will be provided to further remove the importance on who created the work.

Participating artists include Nigel Conway, Pascal, Rachel Rivera, CJ Wells, Cannupa Hanksa, Federico Muelas, Paula Castillo, Susanna Carlisle & Bruce Hamilton, Carolyn Hinske, Jay Etkin, Don Redman, Noel Marquez, Xuan Schwen, Carol Coates, Jonathan Blaustein, Dorie Hagler, Stevie Famulari, Amy Schmierbach, Joel Hobbie, Gail Rieke, Becky Holtzman, David Hinske and Chuck Zimmer.