THIS SUMMER, TRANSFER INSTALLS AN OUTPOST IN SAN FRANCISCO inside the media gallery at the Minnesota Street Project – the NYC-based gallery presents an immersive three-channel audio-visual exhibition, designed to engage the newly launched Dogpatch-based contemporary art space.
Installed as a series of hyperlinked solo exhibitions, The ‘TRANSFER Download’ invites artists to present custom three-channel solo presentations of moving image. Each work is accessible via a playlist, creating a layered salon-style exhibition format first tested during Art Basel Miami in 2014. Selecting an artwork from the control screen changes over the entire installation space to feature a single work – formats include time-based narrative, generative 3D video, and looped moving images.
The ‘TRANSFER Download’ features a selection of new and existing works spanning themes of technology and the body, architectural space reimagined through moving images, and urban/glitch landscapes.
TRANSFER Director, Kelani Nichole
“This immersive installation invites the Bay Area to get intimate with new formats – presented in the slowdown summer months, the ‘TRANSFER Download’ creates a unique environment where small groups of people can come together to spend time with the work. By hosting gatherings with personalized gallery talks in a salon-style environment, I hope to open up access to the artworks I love, and expose new audiences to my approach to supporting computer-based practices in contemporary art.”
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