Blending both ancient and contemporary iconography, Guillermo Bert creates a new visual syntax to represent the archetypical. Using matrix codes within his techno-archeological cube constructs, Bert embeds information from ancient cultures as a method of preserving language and heritage—symbolically reclaiming and restoring cultural identity.
Recognizing the similarities between ancient symbols and contemporary matrix bar codes, Guillermo Bert explores the link between the cryptic and the quotidian. His laser-cut acrylic cubes represent a tangible time capsule in which he encodes poems, quotations, language, and symbols from different endangered cultures. "Bert is able to eloquently blend old and new technology into his art pieces,” remarks Joan McLoughlin, Gallerist at The McLoughlin Gallery, “while at the same time capturing history in the moment like a modern day sociologist." Bert is also currently working with the Acoma, Navajo, Mapuche, and Zapotec Peoples, encoding their cultures and histories into his works.
Incubator will be presented alongside significant selections from Bert’s important bar code series including Encoded Textiles, in which Bert engages with Indigenous peoples of the Americas and their symbol systems through textile arts and Bar Codes: Branding America, where he questions the price of societal values—such as democracy and justice—by blurring the line between culture and commodities.
The work of Guillermo Bert has been exhibited in important exhibitions at the Pasadena Museum of California Art, the Museum of Latin American Art in Long Beach CA, the San Diego Museum of Art, the Fowler Museum at UCLA, and the Museum of Tolerance and the Architectural Design Museum, both in Los Angeles. His work will also be included in upcoming exhibitions at the Museum of Art & Design in New York, the Museum of Art & History in Lancaster CA, and the Craft & Folk Art Museum in Los Angeles CA.