Crusade for Collecting pop-up gallery in SF
The Crusade is a revivalist movement meant to encourage further public engagement with art and empower a new generation of collectors. Spontaneous pop-up galleries in cities across the USA will bring grassroots art appreciation to the streets, moving outside the traditional boundaries of the art world, and engaging those not inclined to seek out an art experience. The photography on display will be given away to those who connect with it, an act giving many their first opportunity to own original art and meant to turn on new audiences to art collecting. The Crusade provides a platform to discuss the importance of buying original art and supporting the artists who are creating it.