An exhibition of photographs by Jo el Meyerowitz will be on view at Robert Koch Gallery from September 4 throu gh November 1\, 2008. Meyerowitz's seminal early color photographs will be shown alongside a new series of large-scale photographs and video work.\n

Joel Meyerowitz is regarded as one of the earliest advocates and successfu l practitioners of color photography\, setting a precedent for contemporary artists who readily acknowledge his influence. Bernd and Hilla Becher adde d his innovative work to their collection in the early 1970s and used it to teach their students about the effective qualities of color photography. M eyerowitz is among a select few who have been instrumental in changing an a ttitude of resistance regarding the making and collecting of color photogra phy to one of nearly universal acceptance.


The early photographs on view date from the late 1970s when Meyerowitz had already established hims elf as a pioneer of the genre. In 1976\, Meyerowitz transitioned from shoot ing exclusively with a 35mm camera (from his earlier street photography day s) to an 8x10 view camera. The switch compelled him to alter his attitude o n photography and to embrace a slower\, more deliberate approach in making each image. These photographs describe a languid American landscape imbued with evocative radiance---a meeting place of the banal and the mystical. Th ey show the twenty-first century viewer how truly innovative and significan t Meyerowitz's dedication and contributions have been to the medium.

\n< p>The genesis of Meyerowitz's newest series\, The Elements: Air/Water\, Part 1\, was sparked while directing a video of Olympic divers from a n underwater viewing room. With the repeating dives\, and at each entry int o the pool\, an enormous plume of bubbles encased the diver. As the diver s wam away\, the bubbles coalesced into the cloud that rose to the surface an d returned to the atmosphere. This small observation led Meyerowitz to cons ider the transition of elements into one another\, as well as the individua l qualities of their physical relationships. He responded immediately with a study of the Elements and a commitment to observe how these essential fac ts of life would look in video and photographs. Although related to earlier projects\, The Elements represents a conceptual departure from Meyerowitz' s groundbreaking work in color photography. Similar to his previous work\, the new video and photographs that comprise The Elements continue to descri be place\, light\, and space. He feels\, however\, that traditional pictora l means are not as relevant to a subject of this magnitude. In examining th e phenomena of Air/Water/Earth/Fire\, Meyerowitz says\, "the challenge is t o try to bring the power of the phenomena itself into the viewing experienc e." Meyerowitz attempts to do this by moving away from the horizon line and the illusion of deep space. The flatness and scale of these works allow th e viewer to experience "being there" fully within the Elements.


Joe l Meyerowitz is a Guggenheim fellow and the recipient of both NEA and NEH a wards. His work has appeared in over 350 exhibitions in museums and galleri es around the world\, including the 8th Venice Biennale for Architecture wh ere Meyerowitz represented the United States with his photographs from the World Trade Center Archives. His first book\, Cape Light\, is cons idered a classic work of color photography\, and he is the author of 14 oth er books. Meyerowitz's work is included in various collections including: T he Amon Carter Museum\, George Eastman House\, The Metropolitan Museum of A rt\, San Francisco Museum of Modern Art\, and Whitney Museum of American Ar t. A retrospective exhibition of his photographs is currently traveling int ernationally.


LOCATION:Robert Koch Gallery\,49 Geary St. Suite 550\nSan Francisco\, CA 94 108 SUMMARY:JOEL MEYEROWITZ\, Joel Meyerowitz END:VEVENT BEGIN:VEVENT DTSTAMP:20171216T114949Z UID:29815 DTSTART:20080904T173000 DTEND:20080904T193000 LOCATION:Robert Koch Gallery\,49 Geary St. Suite 550\nSan Francisco\, CA 94 108 SUMMARY:JOEL MEYEROWITZ\, Joel Meyerowitz END:VEVENT END:VCALENDAR