C'est Wouf!

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© Courtesy of the artist and Air de Paris
C'est Wouf!

32 rue Louise Weiss
75013 Paris
April 12th, 2013 - May 18th, 2013
Opening: April 12th, 2013 6:00 PM - 9:00 PM

13th Arrondissement
+33 144 230277
Tues-Sat 11am-7pm


Art as practised by M/M(Paris) is a cumulative affair, spreading from medium to medium in a process of endless expansion. M/M's concern is signs : their absolute plasticity and their persistence. Making play with scale and context, the work of this duo founded by Michael Amzalag and Mathias Augustyniak in 1992 is fuelled by transpositions of media and form that trigger corresponding effects of meaning. Thus M/M (Paris) exhibitions function equally as updates of their archive and as a pause allowing signs already produced to assume new forms and continue their trajectory.

C’est Wouf ! is specifically a display of their three-dimensional output, featuring domestic items that are either functional or intended for contemplation. At the core of the installation, Infinitable (Mise-en-abîme) (2011) offers a miniature catalogue raisonné of their artefacts set on a replica of the table in their studio. Around this scaled-down nucleus, the gallery is displaying works that are emblematic (Paravent, 2001), hitherto unshown (Left/Right Hemisphere, 2007) or specially created for the exhibition (Pouf (C'est Wouf!), 2013). Wouf, the character who gives his name to the exhibition, conjures up and extends the notion of The Agent (2000), drawn from a rejected project that has become a recurrent part of the M/M (Paris) oeuvre; we imagine him as "man's best friend", a paradoxical embodiment of an affective figure in a simplistic register of forms. He is sheltered – hidden away – under the presentation structures of The Carpetalogue (2012), a group of four carpets that provides a domestic-scale breakdown of M/M's different registers of artistic language: drawing, geometry, photography and writing.

The limited edition publication accompanying the exhibition, a collection of 12 ephemeral transfers titled A Lifetime upon M/My Skin, investigates the temporality of signs in a mingling of indelible markings and fragile embellishment. This is a reaction to the spontaneous appropriations their signs were subjected to, and a recurrence of the mythic Tattoo show at Air de Paris in 1991 – another form of vectorisation. So art as practised by M/M (Paris) may be a matter not so much of space as of a certain temporality, residing not so much in the originality of its forms as in a very specific form of memory : ever ancient, ever changing, ever new.

M/M (Paris) have developed collaborations across cultural fields such as music, fashion, art, magazines, film, design, architecture, and theatre and, more recently, have started their own publishing imprint.

Art Center College of Design Alyce de Roulet Williamson Gallery (Los Angeles) actually dedicates them a solo show. They had other at Gallery Libby Sellers (Londres), Silos in Chaumont, Akbank Sanat (Istanbul), Ginza Graphic Gallery (Tokyo), Drawing Center de New York, Centre Pompidou (Paris), à Haunch of Venison (Londres), Kunstveren Francfort, Ursula Blicke Foundation (Kraichtal) and Cneai (Chatou)… Their work have been included in collectives exhibitions at the following places : Dallas Contemporary, Biennale de Venezia, Le Consortium, Musée d’Art moderne de la ville de Paris, MMK Museum für Moderne Kunst, The Art Institute of Chicago, la Triennale de Milan, le Walker Art Center…

M/M’s works are featured in the collection of institutions such as the Centre Pompidou, Musée National d’Art Moderne, Paris ; Design Museum, London, Museum of OCntemporary Art, Miami ; Museum für Moderne Kunst, Frankfurt ; Museum für Gestaltung, Zürich, Musée d’art moderne de la Ville de Paris, Paris ; Stedelijk Museum, Amsterdam; Tate Modern, London, and Van Abbemuseum, Eindhoven.