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By championing grassroots, content-driven initiatives, NEWD aims to invigorate the fair model, according to fair directors Kate Bryan and Kibum Kim. "These participants are the people giving the best emerging artists of today their first shows," Kim says. Bryan concurs: "This project highlights an inter-connected artist and curator community developing intrepid programming for their collectively-run spaces." A response to the expansion of the art market and the erosion of the traditional gallery system, the fair will foster a conversation about alternative ways to engage and support emerging artists. NEWD will also promote artists' interests by offering negotiated resale royalty agreements.
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