Front Desk Apparatus

Venue  |  Exhibitions
Front Desk Apparatus
54 King Street, Parlor Floor
New York, NY 10014
Venue Type: Alternative Space
Open hours
12-6pm Friday and Saturday

Note on the Intentions: 





Acting as a fabricated situation, Front Desk Apparatus presents the re-arrangement of a 

particular construct.  The interiority of the space is dependent upon props disrupting its 

linear composition. At the same time, this composition links paradoxically to the 

weathered exteriority of its shell.  What should function as a residential dwelling does not. 

Rather, the primary application is that of an office; an office for work and the transmission 

of information and material.   


The props occupying the space perform real functions associated with production, while 

others remain inert, lifeless objects; facsimiles of what one would find in the home, the 

gallery viewing room, the institutional lobby, or a furniture showroom.  


All of which, we are not opposed to acting as a stand-in.   


In a similar fashion to Marcel Broodthaers’ Decors (1974-76), the apparatus rejects the 

formalization of artistic contexts, by way of domestication - producing the evacuated air of 

an austerely arranged film set, created out of a pre-existing condition, a working tableau 

that does not use neutrality as a departure point.   


Situated in the company of a work environment, the art intervention does not exist in 

isolation. Rather, the way it is perceived and interpreted depends upon the larger frame in 

which it is seen.  


Ambiguity, paradox and contradiction are keywords associated with the apparatus.   


We are simultaneously disinterested in conforming to conventional models, but also avoid 

acting in opposition to them. The intent is not to act as an “original,” but to experience an 

equivocal condition of the fetishized object in space. Resisting the seduction of the white 

cube, the counter-site supports a non-neutralized interiority, and the synthesization of 

simulated contexts.   


The working method of the apparatus is open, flexible and respondent to the unexpected.  

The apparatus is in constant motion regardless of physical presence.  Interventions are 

spontaneous, in irregular secession, and adapt to the inherently ongoing processes of 

space, and its negation. 




New York, 2009 





“on the level of the work, they contain in themselves the negation of the situation in which 

they find themselves.” – Marcel Broodthaers 

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