I’ll cross that bridge when I get to it
Bert Rodriguez’ new exhibit, I’ll Cross that Bridge When I Get to It, takes the
futures market as model. The artist will produce one work a day for 25 days, all
of which will be available before their creation for a set price. All the artwork will
be presented at the gallery on consecutive days, as they are produced.
Using this framework the artist will generate a conceptual work done in 25
separate parts, only to be seen as a whole on the last day of the show. This
device changes the artist’s customary methodology process as it forces the
fabrication of different types of work without the usual ample time for
conceptual thinking. The collector arrives early into this stratagem by an act of
faith, playing with the notion of futures value versus market value, essentially
investing in the unknown by purchasing a specific item for a specific price at a
specific time in the future. Once the artwork is produced, it is given it's
individual market value and if unsold, will be set at it's post futures price.
The element of chance has often been used by artists in the past, notably by
John Cage and Merce Cunnigham. With this stratagem of chance Mr. Rodriguez
addresses in one stroke the intricate notions of creating art, appraising art,
selling art, and buying art.
Bert Rodriguez was born in 1975 in Miami, FL. His work has been exhibited at
the Whitney Biennial 2008, New York, NY; Frieze Projects, Frieze Art Fair,
London, UK; Le Plateau, FRAC Ile de France Paris; Bronx Museum, New York,
NY; Museum of Art El Salvador, San Salvador, El Salvador; Bass Museum of Art
Miami Beach, FL; The Rubell Family Collection, Miami, FL; MOCA North Miami,
FL; among others.