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Curated by: Erica Frankel

7 East 10th Street
New York, NY 10003
February 5th, 2009 - March 22nd, 2009
Opening: February 5th, 2009 7:00 PM - 10:00 PM

greenwich/west village
212) 998-4122
AVODA Arts, The Bronfman Center
New York University (NYU)
mixed-media, photography, installation, video-art, graffiti/street-art, conceptual, modern


January 7, 2009


The Bronfman Center for Jewish Student Life at NYU presents...

Canadian Interactive Video Artist and Actress Ramona Pringle's first multidisciplinary exhibit in New York...

An exhibit of prints, video and socially interactive work

Ramona Pringle strips away layers to explore the personal side of branding & collective identity at its purest and most primal, in a multimedia exhibit commissioned by the Bronfman Center.
On view February 5th through March 22, 2009

New York, NY - Amidst the media saturated frenzy of Manhattan, Ramona Pringle has created a series of oversized newsprint-inspired guerilla prints, introspective video pieces, and socially interactive works that refocus our concept of branding and identity in a search for truth and meaning. Her work serves as a catalyst for opening up our thoughts and minds to tolerance, diversity and freedom.

Ramona Pringle is an interactive video artist and actress whose ongoing fascination with identity and emotional experience has led her to explore the convergence of medias in her work on both sides of the camera. You've seen her onscreen beside the likes of Clive Owen, Paul Giamatti in "Shoot ‘Em Up" and Justin Timberlake in Disney's "Model Behavior", and as the face of Heidi in the long running cult-favorite Ricola campaigns. Her media design work has appeared in larger than life installations towering three stories tall and reaching 24,00 sq feet around, including Casino Niagara and Sherway Gardens.

Over the course of Ramona's professional career the focus of her work has been an ongoing exploration of the human condition and the study of how emotion shapes the narrative arc of identity.

Commissioned by the Bronfman Center Gallery, IDENTITY is an exhibit of prints, video and socially interactive work in contemporary identity and personal branding; an exploration of the image of self as an individual, as part of a greater collective, and as part of an ongoing narrative.

With a grainy and raw street aesthetic, and the use of tattoos as a recurring theme in her series, Ramona Pringle explores identity from the inside out, using herself as a canvas for the creative exploration of branding and identity.

Having spent years commercially in the public eye, as the face associated with products ranging from skin care, to cars, to candy, Ramona Pringle understands the role of branding in identity from multiple perspectives.

The iconography of Ms. Pringle's tattoos in IDENTITY serves as a metaphor for this "branding of identity." The work inspires a provocative dialogue in how we see ourselves and how others see us, and in so doing, explores how perspective can make all the difference in the way identity is formed and perceived. Her work in IDENTITY conjures up a layered and emotional history of Biblical references and Holocaust imagery, in a clear reflection of her voice that is at once a solemn prayer and a proud act of defiance.

Of the IDENTITY exhibit, Ramona says: "Traditionally tattoos are not associated with Judaism, yet ironically they have become inseparable from the contemporary Judaic narrative through the vivid Holocaust imagery of tattooed numbers seared into skin. I've decided to take this opportunity to literally rebrand that identity into a positive, hopeful and proud statement of personal expression, and cultural branding."

"Hope is so closely associated with the obstacles we are forced to overcome, so in our hope there is an undercurrent of pain. Hope and despair, love and hate, laughter and tears; they are all so closely bound; This is our brand, our identity."

As a film maker and interactive media artist she is a collaborator in the PeakMedia Collective, producing large scale media installations and Video Fresco including the three storey Media Tree at Casino Niagara, and Winter Sky, an immersive, 360 degree, 24,000 square foot video installation at Sherway Gardens.

As a 2008 Bronfman Arts Fellow she produced the large-scale video piece "Echo Hatikvah" which screened at the Center for Jewish History in New York and was on display as a part of the show "Piece Offering" at the Bronfman Center Gallery.

Ramona's work as an actress includes "Shoot 'Em Up" with Clive Owen and Paul Giamatti, "Model Behavior" with Justin Timberlake, hosting CBC's national entertainment program "The X" and starring in the international campaign for Ricola, as well as numerous other film and episodic appearances.

Ramona teaches in the Film and Television department at the Tisch School of the Arts at NYU and is completing a Masters Degree in interactive media & narrative at NYU's Interactive Telecommunications Program.

For a large scale jpg for print:

Opening Reception: February 5th, 7pm. Refreshments will be served. Everyone welcome.

Exhibit runs February 5 - March 22, 2009.

The Bronfman Center Gallery, 7 East 10th Street NY, NY 10003

Gallery Hours:
Monday-Thursday: 8am-10pm
Friday: 8am-4pm, Sunday: 9am-9pm

For further information contact:
Erica Frankel, Avoda Arts Coordinator at 212.998.4122, or visit