THE(UN)FAIR Art Show
THE(UN)FAIR Gives Armory Arts Week Shake-Up for Second Year
(New York) - Established to celebrate passion rather than fashion, THE(UN)FAIR announces its return for 2014.
Amidst the bustle of Armory Arts Week, THE(UN)FAIR rekindles the guerilla-style art show; a carefully curated exhibit of visual and performance art made possible by the cooperation and collaboration of cutting-edge artists, supportive space owners, incredible sponsors, and keen-eyed curators.
In contrast to the maze of cookie-cutter, white-booth art fairs, THE(UN)FAIR lets participants take a breather from the fair frenzy to have the most memorable and fun art experience of this art-filled week. Last year’s dynamic installations, performance art, original artwork and participatory pieces brought raves from literally around the world, and 2014 will be bigger and better.
Produced by THE(UN)FAIR Group, last year’s sponsors for THE(UN)FAIR included Ben & Jerry’s.
“We’re thrilled to have Ben & Jerry’s back as a sponsor for a second year. We’ll have more interactive art collaborations and ice cream for all!,” says Jennifer Wallace, the show’s co-curator and co-founder of nAscent Art New York. “Included are other fun sponsors like Stack Wines for the opening and closing parties and sponsored limo rides for random attendees.”
Additional sponsorship announcements are expected in the coming weeks, said Wallace.
In 2014, thousands of THE(UN)FAIR attendees will discover and explore a cohesive, experiential outdoor (permit pending) and indoor environment. Curated by Wallace and artist Mikel Glass, this unconventional, fun, creative, eclectic art celebration fills a truly unique space, literally and figuratively.
“The curatorial theme for 2014 is “Exploring the Divide”, explains Glass. “Mindful of the current climate of political and social polarization, THE(UN)FAIR will pull together art and people wtih disparate views to create an environment to consider what connects and divides us.”
Additional inspiration stems from the location. Manhattan’s West 52nd Street is a neighborhood in transition, one block away from one of the most expensive luxury residential developments in the world, yet around the corner from a non- profit helping residents of affordable housing. Leaving The Armory Show at Pier 92, thousands stream down West 52nd Street to find the best surprise of their arts week.
“Last year, people left saying it was their best art experience of the week. We have even more in store this year,” said James Wallace, co-founder of THE(UN)FAIR Group and nAscent Art. “No one will want to miss this.”
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