External Memory

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Into Time 13 05 14, 2014 Lenticular Painting © Courtesy of the Artist and Upstream Gallery
External Memory

Kloveniersburgwal 95
1011 KB Amsterdam
March 22nd, 2014 - May 23rd, 2014
Opening: March 22nd, 2014 5:00 PM - 8:00 PM

Other (outside main areas)
+31(0)20 428 4284
Wed-Sat 1-6; by appointment
painting, sculpture


"The one thing that differentiates human beings from all other creatures on Earth is the externalization of subjective memory - first through notches in trees, then through cave paintings, then through the written word and now, through databases of almost otherworldly storage and retrieval power."
(from "Microserfs", Douglas Coupland)
Upstream Gallery proudly presents the soloshow ‘External Memory’ by Rafaël Rozendaal (Amsterdam, 1980). The exhibition features a new serie of lenticular paintings, large scale website projections and sculpture.
Rafaël Rozendaal is a pioneer in the field of the internet art and is most well known for his moving images and websites. However, he also expands to art installations, drawings, lenticular paintings, articles and lectures. He describes his works as: “researching the screen as a pictorial space, reverse engineering reality into condensed bits, in a space somewhere between animated cartoons and paintings.
For his first soloshow at Upstream Gallery Rozendaal created a new serie of lenticular paintings. These 2 dimensional works offer a unique colour-experience without computer. In this way, an object can have the same physical properties as the digital work: there is movement, interaction with the viewer, and the number of compositions is endless.
Rozendaal is further showing 2 of his installations that involve moving light and reflections. Through this he is taking his online works and transforming them into spatial experiences.
The work Popular Screen Sizes (2014) consist of a number of mirrors that have exactly the sizes of different types of computer and smartphone screens. Just as screens, mirrors are flat and have a rear side but also at the same time are endless deep. The number of physical appearances is, for both screens and mirrors, potentially infinite.

Rafaël Rozendaal (Amsterdam, 1980) is a Dutch-Brazilian artist who currently lives in New York. A pioneer in the field of Internet art, his websites get over 30 million hits a year. His work is regularly exhibited offline as well, not only in Europe and the U.S. but also in Asia and South America. He has worked with institutions such as the Centre Pompidou, Kunstverein Frankfurt, TSCA Gallery Tokyo, Seoul Art Fair, Media Art Institute and the Stedelijk Museum Amsterdam. He is a regular speaker on digital art topics and his work is discussed in international publications such as Time Magazine, Wall Street Journal, Flash Art, and Interview.

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