The Shorthand for Luxury by Vandana Jain

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Spider, Panther and Snake Totems, 2009 Sumi Ink On Paper 60"X22" © Copyright of the artist
The Shorthand for Luxury by Vandana Jain
Curated by: Leah Oates

138 Eldridge Street, Suite 2F
Between Delancey and Broome
New York, New York 10002
January 9th, 2013 - February 10th, 2013
Opening: January 9th, 2013 6:00 PM - 8:00 PM

east village/lower east side
Thursday to Sunday 12-6 pm and by appointment.
mixed-media, installation, video-art, conceptual, pop, sculpture


The Shorthand for Luxury by Vandana Jain

January 9th- February 10, 2013

Opening Reception: January 9th, 6-9pm

Vandana Jain works with an alphabet of logos to examine the pervasive influence of   corporate culture, consumerism and capitalism in modern life. By using pattern and design   she redirects the barrage of brands that surround us, creating objects that allow greater   contemplation of these symbols, and the larger structures they are part of.

Recently, Jain has started to work with finite groupings of brands, based on various   factors such as profit rankings, industrial partnerships, and aesthetic and symbolic affinities.   Configuring them into models for temple-like pavilions, totemic drawings, and haphazard   figures, she gives visual form to the nature of multi-national conglomerates,  the growth of   mammoth industrial complexes and the spirit of corporate personhood.

The works in the exhibition encompass a diversity of media and a range of treatments of   the subject matter. The animation, The Top 100 Global Corporations, is a graphic visualization   of the Fortune 500. The logos appear in order of rank from the center out, creating a mandala-like   composition. Jain utilizes the mandala to contrast the fast-paced consumer lifestyle with the spiritual   and reflective state encouraged by Eastern religions

In The Shorthand for Luxury, Jain presents us with a nuanced look at the visual language   of symbols and brands that proliferate all around us. Jain's diverse works become a lens   through which we see hidden connections, whether through monopolization of the market   or through the power of certain symbols used throughout the centuries that Jain then   repurposes. In doing so, Jain elucidates the abundant visual culture all around us and   uncovers layers of meaning in logos to make us see them in a different manner.


Artists Bio:

Vandana Jain’s work has been shown widely at such venues as: Momenta Art, NY;   The Queens Museum, Flushing, NY; The Soap Factory, Minneapolis, MN; Grey Noise   Gallery, Lahore, Pakistan; and With Space, Beijing, China. Her awards include the Emerging   Artist’s Fellowship at Socrates Sculpture Park, the Lower Manhattan Cultural Council Workspace   Residency, and the Joan Mitchell Painters and Sculptors Grant.

Station Independent Projects

164 Suffolk Street, NYC 10002


Leah Oates: Gallery Director

Melissa Netecke, Assistant Gallery Director

F Delancey Street stop

JMZ Essex Street stop

Between Stanton and East Houston