When Attitudes Became Form Become Attitudes: A Restoration / A Remake / A Rejuvenation / A Rebellion

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© Courtesy of the Artist and CCA Wattis Institute
When Attitudes Became Form Become Attitudes: A Restoration / A Remake / A Rejuvenation / A Rebellion

Kent and Vicki Logan Galleries
360 Kansas Street (between 16th and 17th streets)
San Francisco, CA 94103
September 13th, 2012 - December 1st, 2012
Opening: September 13th, 2012 7:00 PM - 9:00 PM

Potrero District
Tue-Fri 12-7; Sat 12--5
California College of the Arts
archival material, floor plans, installation images, installation


The CCA Wattis Institute for Contemporary Arts will present the exhibition When Attitudes Became Form Become Attitudes: A Restoration / A Remake / A Rejuvenation / A Rebellion (script and display by Jens Hoffmann, based upon an original exhibition by Harald Szeemann) September 13 through December 1, 2012, in the Wattis Institute galleries, located on the San Francisco campus of California College of the Arts. The exhibition is free and open to the public, with an opening reception on Thursday, September 13, from 7-9 p.m.

The exhibition is a sequel to, and reevaluation of, the legendary 1969 exhibition When Attitudes Become Form, curated by Harald Szeemann at the Kunsthalle Bern in Switzerland. The new show brings together 82 international contemporary artists who follow, in various ways, the legacy of Szeemann’s iconic exhibition. The artists will present both existing and newly commissioned works. The show will also bring together archival material, floor plans, and installation images from the 1969 show. This new exhibition does not make a distinction between what is past and what is present, but rather considers When Attitudes Become Form as a living past.

The 1969 show has been discussed, researched, and examined in a wide range of essays, books, and conferences; this is the first major exhibition it has inspired. It brought together new tendencies in the art known today as post-Minimalism, Arte Povera, Land art, and Conceptual art, from Western Europe and the United States. It contributed a great deal to our historical understanding of the art of that time, how exhibitions themselves can influence artists and their works, and also how exhibitions can define art history. It was also influential in promoting a wider understanding and acceptance of Conceptual art, as it included many non-material and process-based works.

The publication accompanying the Wattis Institute exhibition, designed by Jon Sueda / Stripe, will follow the original “office binder” format of the 1969 publication. It will include a conversation between Jens Hoffmann and Harald Szeemann, conducted in 2002; newly commissioned essays by Constance Lewallen, Christian Rattemeyer, and Julian Myers; and pages with artist biographies and images, alphabetically arranged.

Visit and for current information concerning related programs, screenings, lectures, and events.

The exhibition will travel to Museum of Contemporary Art Detroit February 1-March 31, 2013.


Zarouhie Abdalian, Pablo Accinelli, Meriç Algün Ringborg, Jennifer Allora and Guillermo Calzadilla, Jonathas de Andrade, Kathryn Andrews, Nazgol Ansarinia, Nicolás Bacal, Christopher Badger, Alessandro Balteo Yazbeck, Yto Barrada, Taysir Batniji, James Beckett, Nina Beier, Erick Beltrán, Walead Beshty, Cezary Bodzianowski, Matthew Buckingham, Johanna Calle, Arabella Campbell, Juan Capistran, Mariana Castillo Deball, Etienne Chambaud, Marcelo Cidade, Claire Fontaine, Nicolás Consuegra, Abraham Cruzvillegas, Alexandre da Cunha, Maria Eichhorn, Michael Elmgreen and Ingar Dragset, Cevdet Erek, Annika Eriksson, Lara Favaretto, Aurélien Froment, Simon Fujiwara, Meschac Gaba, Dani Gal, Ryan Gander, Mario Garcia Torres, João Maria Gusmão and Pedro Paiva, Alexander Gutke, Jeppe Hein, Emily Jacir, Maryam Jafri, Alicja Kwade, Luisa Lambri, Adriana Lara, Tim Lee, Mateo López, Renata Lucas, Marie Lund, Kris Martin, Vincent Meessen, Simon Dybbroe Møller, Jonathan Monk, Shahryar Nashat, Roman Ondák, Fernando Ortega, Christodoulos Panayiotou, Nicolás Paris, Pratchaya Phinthong, Amalia Pica, Kirsten Pieroth, Wilfredo Prieto, Pablo Rasgado, Nicolás Robbio, Will Rogan, Pamela Rosenkranz, Fabrice Samyn, Kim Schoenstadt, Tino Sehgal, Sean Snyder, Mark Soo, Mateo Tannatt, Ron Terada, Hank Willis Thomas, Jan Timme, Clarissa Tossin, Guido van der Werve, Natasha Wheat, Carey Young, Akram Zaatari