NEW YORK, NEW YORK – Fritz Hansen™, the renowned Danish furniture design company, and WE-ARE-FAMILIA, a global network of creative individuals from all disciplines, are pleased to announce KIN CODA, an exhibition of the completion of one-of-a-kind Keepsake Boxes, a project that first originated in 2007. The entire series consists of 25 unique Keepsake Boxes, each showcasing approximately 40 original “mementos”, or artworks, contributed by the WE-ARE-FAMILIA family of artists. Each Keepsake Box is a sculptural assemblage of found, recycled and surplus materials. Possessing nostalgic warmth yet employing contemporary forms of expression, the boxes provide a new and exotic understanding of ordinary things.
To date, WE-ARE-FAMILIA has actualized 11 boxes. Boxes 12 through 25 complete the project and will be exhibited with support from Fritz Hansen, which has donated a bulk of products and materials; rejected, damaged or otherwise unmarketable. Fritz Hansen has long believed that sustainability, quality and design are all equally important. By creating products that are meant to last forever, even the remnants are considered useful.
“The Fritz Hansen brand maintains a reputation for thoughtful design, superior craftsmanship and sustainability” says David Obel Rosenkvist, Vice President of Sales, North America. ”We are pleased to collaborate with WE-ARE-FAMILIA and their collection of forward-thinking artists and designers as a way to extend the life of these pieces”.
The 14 artists invited to design and fabricate boxes 12-25 are : Brendan Ravenhill (LA), Fort Standard(BK), Chen Chen and Kai (BK), David Weeks (BK), Joe Doucet (NYC), UM Project (BK), Nightwood(BK), Silva Bradshaw (BK), Steph Mantis (BK), Kiel Mead (BK), Brian Balderston (BK), Iacoli + McAllister (Seattle), MN*LS (Austria), Patrick Townsend (Long Island City) and Jennifer Garcia (NYC).
According to Jennifer Garcia, Project Director and Keepsake box designer, “This project has been over four years in the making and it’s wonderful to see these final pieces coming together. Working with Fritz Hansen as a collaborator and extension of We-Are-Familia has truly been an honor.”
Boxes 12 to 25 will be on display at the Fritz Hansen showroom on Wooster Street, in Soho, New York City, from November 17th through November 23rd, 2011 with a VIP opening reception to be held on Thursday, November 17th from 6-8pm. In addition to support from Fritz Hansen, the KIN CODA exhibition is sponsored by Modern Spaces, MetLife and AM.
Thursday November 17 2011
From 6 to 8 pm
At The Republic of Fritz Hansen
22 Wooster Street New York City
With DJ Cerock
On view until 11.22.11
For more information, please contact: