EdgwareRoad@Cairo 2010/1431

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Edgware Road@Edgware Road Tube Station 2010/1431 Film Still © Courtesy of the artist
EdgwareRoad@Cairo 2010/1431

6 El Nabrawy Street
Downtown Cairo
December 5th, 2010 - December 19th, 2010

(+202) 2576 80 86
Sat-Wed 12-9


The Serpentine Gallery in London and the Townhouse Gallery in Cairo present new works by artist Susan Hefuna as part of the ongoing series of collaborations Vice Versa: Exchanges Between London and Cairo. During her residency at the Serpentine Gallery’s Edgware Road Project, Hefuna created a series of video portraits of the Edgware Road. These works will be screened simultaneously in the Antikana neighbourhood of Cairo, where the Townhouse Gallery is located, and the Serpentine Gallery Lobby. Past works by Hefuna will also be screened at the Centre for Possible Studies, home to the Edgware Road Project. Hefuna, whose work frequently connects places and people, also created a set of limited edition postcards to be distributed in cafes and galleries in both cities.


In Cairo, four monitors, each featuring a different location on the Edgware Road, are placed in the street outside the Townhouse Gallery. The show marks Hefuna’s return to Cairo, where she shot her video Cairo Crossroads in 2007; an installation that showed 120 unedited minutes of the lane facing a coffee shop seen from a window of the Townhouse Gallery. These new films, collectively titled Edgware Road @ Cairo 2010/1431, were shot from windows in four different apartments in the Edgware Road neighbourhood of London. The works confound touristic perceptions of the area – which is frequently referred to as ‘Little Cairo’ or ‘Little Beirut’ – instead pausing to make in-depth visual studies of specific locations such as the Edgware Road tube station, Waitrose, the Lebanese café Al Arez and the Church Street Market. Together, the films reveal the Edgware Road neighbourhood as a crossroads between different – even competing – cultures and interests.


In London, these four works will be screened in the Serpentine Gallery Lobby.  A programme of past works, including Cairo Crossroads, will screen during public hours at the Centre for Possible Studies.


By installing Edgware Road @ Cairo 2010/1431 in the streets of Cairo and in London, Hefuna raises our awareness of our connectivity to the other side – to the side that we cannot always see due to cultural distortions – rendering us more conscious of our location in the world and of our perceptions of it, forcing us to critique our individual vantage point.



EdgwareRoad@Cairo 2010/1431 runs from 5 December to 12 December  at the Townhouse Gallery and from 5 December to 13 January at the Serpentine Gallery and the Centre for Possible Studies.


Susan Hefuna (b. 1962) explores the determination of identity as positioned between the viewer and the image through photography, video, drawing, sculpture and digital media, referencing her dual Egyptian–German heritage. Her work forms part of permanent collections worldwide, and has been exhibited extensively in shows including: On Line: Drawing Through the Twentieth Century, MoMa, New York, 2010; Venice Biennale, 2009; Seville Biennial, 2007; Sharjah Biennial, 2004; Contrepoint, Musée du Louvre, 2004; and the Third Line Gallery, Dubai, DATE. Her first US solo exhibition was held at Albion, New York, in 2008. Hefuna lives and works in Germany and Egypt.

The Edgware Road Project links local and visiting artists with residents, shop-owners and students to produce ‘possible studies’ in this London neighbourhood. The Project is based at the Centre for Possible Studies, which hosts film screenings, events and a project archive.

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