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Black Box: Superflex

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© Courtesy of Hirshhorn Museum and Sculpture Garden
Black Box: Superflex

Independence Ave. @ Seventh St. SW
20013-7012 Washington
DC
US
August 9th, 2010 - November 28th, 2010

QUICK FACTS
WEBSITE:  
http://hirshhorn.si.edu
COUNTRY:  
United States
EMAIL:  
hmsginquiries@si.edu
PHONE:  
202-633-1000
OPEN HOURS:  
Daily 10-5:30 (except Dec 25); Plaza open 7:30-5:30

DESCRIPTION

Since 1993, Superflex—the Danish art collective based in Copenhagen and Rio de Janeiro whose members are Jakob Fenger (b. Roskilde, 1968), Rasmus Nielsen (b. Hjørring, 1969), and Bjørnstjerne Reuter Christiansen (b. Copenhagen, 1969)—has staged unconventional artworks that use social intervention as a means of calling attention to such issues as democratization, environmentalism, and consumerism. The group’s “actions” and provocations have ranged from an initiative that helped Thai pig farmers convert barnyard excrement into marketable biofuel to an urban project for which they conspired with convenience store owners to disorient customers at the checkout by informing them their “purchases” would be free.

 

Commercial imagery, such as the logos and signature color combinations that are increasingly inescapable aspects of our visual landscape, has inspired contemporary artists since even before the Pop era. For “Flooded McDonald’s,” (2009), Superflex meticulously constructed and filmed a life-size replica of the interior of an actual restaurant of the fast food chain. The artists borrow the cinematic vocabulary of documentaries, ads, and disaster movies to create this suspenseful, ambiguous drama. For reasons unknown, the patrons and staff have left the premises, leaving viewers behind to watch, think, and speculate.

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