Institutional Wellbeing: An Olfactory Plan for SAAG
Institutional Wellbeing: An Olfactory Plan for the Southern Alberta Art Gallery takes as its point of departure the shift in personal and collective equilibrium that occurs when the dynamics of one’s physical and social environment change. In the case of the people who work, serve, and patronize the SAAG, an exciting change promises to alter their personal and collective equilibria as they anxiously await the renovation of their permanent facilities.
Contraposto Home Décor Co., a purveyor of fine home accents inspired by global culture, has recently launched c (pronounced /k/), a couture subsidiary that offers custom products, design, and consulting services to businesses and institutions. c recognizes the shift in dynamics that are due to occur at the SAAG and it predicts that unless preventive measures are taken, the wellbeing of staff, board members, and patrons will falter as people subconsciously attempt to adjust to the renovated facilities. As scholarship in environmental psychology attests, architecture is a discipline that is concerned with far more fundamental issues than the visual appearance of buildings; architecture impacts the physical, social, and emotional states of those who interact with the architecture. Yet, because many people are unaware of such matters, they do not have access to the tools that would enable conscious, healthy adaptation.
In an effort to restore architectural equilibrium, c’s founder, Brian Goeltzenleuchter, will interview and consult with staff, board members, and patrons in order to develop a custom environmental wellness fragrance for the Southern Alberta Art Gallery. By exploiting the precognitive sense of smell, c’s custom fragrance can be applied at regular intervals to cleanse the environmental ambiance, thereby stimulating consistent degrees of positive energy and creativity, and encouraging high levels of productivity and enthusiasm.
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