Institutional Wellbeing: An Olfactory Plan for SAAG

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Institutional Wellbeing: An Olfactory Plan for SAAG

601 Third Avenue South
T1J 0H4 Lethbridge
May 1st, 2010 - June 20th, 2010

403 327 8770
Tue-Wed, Fri-Sat 10-5; Thu 10-7; Sun 1-5


Institutional Wellbeing: An Olfactory Plan for the Southern Alberta Art Gallery takes as its point of departure the shift in personal and collective equilibrium that occurs when the dynamics of one’s physical and social environment change. In the case of the people who work, serve, and patronize the SAAG, an exciting change promises to alter their personal and collective equilibria as they anxiously await the renovation of their permanent facilities.

Contraposto Home Décor Co., a purveyor of fine home accents inspired by global culture, has recently launched c (pronounced /k/), a couture subsidiary that offers custom products, design, and consulting services to businesses and institutions. c recognizes the shift in dynamics that are due to occur at the SAAG and it predicts that unless preventive measures are taken, the wellbeing of staff, board members, and patrons will falter as people subconsciously attempt to adjust to the renovated facilities. As scholarship in environmental psychology attests, architecture is a discipline that is concerned with far more fundamental issues than the visual appearance of buildings; architecture impacts the physical, social, and emotional states of those who interact with the architecture.  Yet, because many people are unaware of such matters, they do not have access to the tools that would enable conscious, healthy adaptation.

In an effort to restore architectural equilibrium, c’s founder, Brian Goeltzenleuchter, will interview and consult with staff, board members, and patrons in order to develop a custom environmental wellness fragrance for the Southern Alberta Art Gallery. By exploiting the precognitive sense of smell, c’s custom fragrance can be applied at regular intervals to cleanse the environmental ambiance, thereby stimulating consistent degrees of positive energy and creativity, and encouraging high levels of productivity and enthusiasm.  

It is crucial that all staff, board members, and patrons participate in this comprehensive diagnostic process, from which personal wellness profiles will be created. Based on wellness profile data, an environmental fragrance will be designed, distributed and used by all associated with the museum to encourage personal and institutional wellbeing. To that end, please schedule a Wellness Test with Brian Goeltzenleuchter at your earliest convenience. Tests take about 20-minutes and will be administered on April 30 and May 1 at the c Wellness Centre located at 324 – 5 Street South, Lethbridge. Please fill out the Wellness Questionnaire prior to your visit. Contact Brian Goeltzenleuchter at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it or 858-602-8448 for any clarification to the above mem

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