The Director of Communications & Outreach works under the supervision of the Executive Director and in collaboration with Headlands staff to design and implement an integrated communications strategy and audience engagement program for Headlands Center for the Arts. This position is an opportunity for candidates interested in working in a dynamic, creative environment. The right candidate will have a significant impact on the external relations of a leading, mid-sized multidisciplinary organization in the contemporary arts field.
TITLE: Director of Communications & Outreach
DEPARTMENT: Communications & Outreach
REPORTS TO: Executive Director
SCHEDULE: 40hrs/week, occasional evening and weekend hours required
TO APPLY: Interested candidates should submit a single PDF attachment that includes a cover letter, resume, and writing sample to firstname.lastname@example.org. The subject line of your email should be: Director of Communications/YOUR NAME.
DEADLINE: Review of applications will begin Monday, January 14 and continue until the position is filled.
Thank you in advance for your interest in Headlands Center for the Arts. Due to the volume of applicants, only candidates who will be invited to interview will be contacted. Position is open until filled.
Headlands Center for the Arts is an equal opportunity employer. We value diversity and are committed to creating an inclusive environment for all employees.
- The ideal candidate is an exceptional writer, creative thinker, and keen strategist. They are highly organized, detail oriented, results-driven, able to prioritize in a fast-paced environment, and they never miss a deadline.
- An established track record in communications, outreach, brand strategy, messaging, media relations, social media, and website maintenance preferred.
- Management or supervisory experience required.
- Mastery of Microsoft Office (or an equivalent), and FileMaker Pro (or similar database system) is required; proficiency in Wordpress, G Suite, and Asana or other task-management system is strongly preferred; working knowledge of MailChimp, Survey Monkey, Eventbrite, and Adobe InDesign, Illustrator, and Photoshop preferred.
- Experience and confidence identifying, selecting, and working with contracted designers, photographers, publicists, and other vendors preferred.
- Interest in and familiarity with contemporary art of any and all disciplines is preferred.
- Excellent interpersonal communications skills, including active listening and effective collaboration skills, and a team-player attitude.
- Due to our Marin Headlands location, reliable vehicle access is required.
RESPONSIBILITIES include but are not limited to:
Leadership Team Member
- As a member of the Headlands’ leadership team, work cross-departmentally with directors to support the organization’s mission, goals, and initiatives, including the implementation of a new, 6-year Master Plan.
- Supervise the Communications & Outreach Coordinator and communications interns.
- Oversee the Designer in Residence Program and manage the work of the Designer in Residence.
- Develop annual department work plans and oversee implementation.
- Along with the Director of Programs, serve as staff co-lead for the Audience Engagement Committee; work closely with the committee chair to set agendas and maintain working relationships; manage biannual meetings and Committee communications.
- Represent Communications & Outreach at Board meetings and externally as assigned.
Marketing & Communications
- Lead cross-departmental efforts to ensure comprehensive, audience-driven communications and outreach around Headlands’ organizational profile and programs, including setting long-term and seasonal goals, strategies, and plans.
- Develop strategies to expand Headlands’ visibility and reputation locally, nationally, and internationally.
- Shepherd the Headlands brand and oversee messaging.
- Devise and implement strategies to engage and grow Headlands’ audiences.
- Oversee strategy, content, and development for Headlands’ external marketing and communications. Develop and execute production and distribution of print and electronic materials (website, email marketing, and social media).
- Manage a team of external designers, web developers, videographers, writers, editors, print brokers, and other vendors to develop and produce print and electronic materials.
- Write copy for print and online publication; edit and proofread public-facing written materials.
- Oversee and maintain institutional style guides.
- Oversee calendar postings and ads on various arts and culture sites.
- Manage distribution and mailing of posters, calendars, and other marketing materials.
- Track, report, and analyze audience metrics; develop and implement surveys and other audience research, reporting significant findings and trends.
- Determine, acquire, and manage photographic, written, and audio documentation and permissions needed for publicity, program archives, and publications.
- Working with Programs, manage and proactively establish organizational programmatic and promotional partnerships.
- Develop annual media relations plan and oversee implementation, in tandem with a publicist when appropriate.
- Cultivate and expand relationships with local and national media professionals.
- Develop and oversee maintenance of press materials, contact lists, and online press room; track metrics relating to press visibility and report to leadership.
- Conduct tours for visitors including special interest groups and members of the press.
Administrative Functions and Other Projects
- In tandem with the Operations department, develop and manage annual department budget.
- Oversee database as it relates to mailing list management, event attendance records, audience research and segmentation, media contacts, and departmental vendors.
- Participate in the database task force.
- Maintain photography and communications collateral archives.
- Manage e-communications, social media, and online surveying platforms.
- Employee needs to be able to sit for extended periods of time.
- Employee must be able to assist with events, which includes occasional lifting and moving of audiovisual equipment and furniture.
- Due to the location of our campus, employees must drive and have a vehicle.
Compensation and Office Culture
- Salary range: $68,000–$73,000, negotiated based on experience.
- 11 paid holidays annually.
- Three weeks paid time off per year, increases to four weeks at year 2.
- Employee medical/dental benefits paid 100% by employer, effective after one full month of employment.
- Flex spending account (Health savings account), Life insurance, and 401K plan (employee contribution only) available upon hire.
- Headlands supports ongoing employee professional development and funds these activities whenever possible.
- Fast-paced convivial work environment; shared office setting in beautiful natural setting.
- Dynamic creative community and direct access to working artists; access to local and organic food program.
- Like all of Headlands staff, this position serves as an ambassador for the organization and may be asked to engage directly with the visiting public.
About Headlands Center for the Arts: Headlands Center for the Arts is non-profit organization located in a historic former military fort in the coastal wilderness of the Marin Headlands in the Golden Gate National Recreation Area, 15 minutes north of San Francisco. Established in 1982, Headlands promotes artistic exploration and development of new creative work. We offer artists encouragement and opportunities for reflective thought, dialogue and collaboration with others; And offer visitors access to the unique campus and to engaging public programming.
Through residencies and public programs, including open houses, lectures, performances and community meals, we seek to explore and interpret the relationship between place and the creative process and to extend appreciation for the role of artists in society. Residencies bring artists from many different disciplines, cultural backgrounds and nationalities to live and work on site each year, while public programs engage artists, scholars, activists and other professionals. Please visit our website, headlands.org, for more information.
Average Artists served each year: 75+
Average Annual public programs: 20+
Average Annual internal programs: 20+
Annual Audiences: approximately 12,000+
Annual Operating Budget: $2.5M
Board of Directors: 23
Year incorporated: 1982
Note to Candidate
Due to the sensitivity and requirements of our positions, Headlands reserves the right to require candidates to undergo and be cleared of an employment background/criminal check, if extended an offer for employment. You may also be asked to provide proof of educational degree(s), licenses or credentials pertinent to the position.