Bigindicator

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Brand as Museum: Patronizing or Patronage?

by James Loks
The title of this piece made me wonder why the art world so much enjoys the conjunction "as." It seems a funny construct, one thing as another thing. It contains within it both the idea of transformation, and also deception, and fails to decide or state which side of the fence the utterance wants to come down on. There’s also a strange utility within the phrase, the using of one thing as another as though there were a lack or necessity for makeshift solutions.   "When you think about it,... [more]
Posted by James Loks on 4/20/15
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