Bigindicator

tagged: Louis Vuitton
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Brand as Museum: Patronizing or Patronage?

by James Loks
The title of this piece made me wonder why the art world so much enjoys the conjunction "as." It seems a funny construct, one thing as another thing. It contains within it both the idea of transformation, and also deception, and fails to decide or state which side of the fence the utterance wants to come down on. There’s also a strange utility within the phrase, the using of one thing as another as though there were a lack or necessity for makeshift solutions.   "When you think about it,... [more]
Posted by James Loks on 4/20/15
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Where are we?: Cognitive Dissonance at the LV Espace Culturel

by James Loks
You know if you asked me honestly why I went to the LV cultural space I hope I'd be honest enough to tell you something about a certain sardonic sensation, and the presentiment that somewhere in the whole experience I'd find some kind of grist for the mill of this review. Just something about the gallery that sits above what I believe – and I may well be wrong – is the most profitable store in Paris, if not the world. I know it sounds ridiculous, but I have heard that the LV store on... [more]
Posted by James Loks on 12/17/13
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