Mission Afterviews

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Mission Afterviews

2961 16th Street
San Francisco, CA 94103
June 30th, 2012 5:00 PM - 7:00 PM

(415) 863-7576 Theatre


A stroll through Mission Street between 16th and 26th streets is never a boring one. There is a clash of old and new, that which refuses to cease and that which grows with very new forms that were unnatural to the street’s landscape before. The lingering of vertical signage, the retro feel of its old shops, the mixture of cultures, juxtaposed with the trendy restaurants, coffee shops, and other businesses that have followed the gentrification of the District give a warp-like effect that makes any conscious stroll anachronistic.


Taking as a departure point the strong, imposing presence of landmark façades and vertical signage belonging to early 20th century out of use or repurposed single screen cinema buildings on Mission Street, Mission Afterviews will present a series of commissions, a publication, and a screening that deal with cinema’s significant influence in the collective memory, individual personal formations, and its vestiges in the landscape. Local artists have been commissioned to respond to the very specific Mission phenomena, through remembrances of more lively neighborhood cinema times, or proposals for re-purposing the existing historical buildings. Similarly to the tools used for movie advertisement, other commissions deal with the cinematic image in the public space in a form of secret publicity for the show. The small accompanying publication will document these commissions, and it will serve as a movie bill for the screening. Similar to the anachronistic impression given by the Mission Street, the screening highlights a constant coexistence of the past and the present through the weight of invaluable cinematic influences or its more concrete structural relics. In fact, the articulation of a love of cinema, at the moment of its “loss”, may be linked to other forms of anxiety and nostalgia towards our contemporary life. Articulated across a variety of practices, a range of productions and exhibitions proposes to create a threshold between an unfinished past and a reopened future, where the relationship between cultural memory and public space is fore-grounded. More than a melancholic gesture longing for a utopian past, lingering along Mission Street satisfies a need for a delay and for a prolonged reflection on our time, which is unstable and uncertain.


Please join us for a late-afternoon of video art and cinema influences, remembrances, and proposals