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"Don't Blow It/A Rising Tide"

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"Don't Blow It/A Rising Tide", Dec. 17, 2009 Video
"Don't Blow It/A Rising Tide"

24 East Union Street
Pasadena , CA 91103
December 17th, 2009 - January 3rd, 2010
Opening: December 17th, 2009 6:00 PM - 8:00 PM

QUICK FACTS
WEBSITE:  
http://www.onecolorado.com
NEIGHBORHOOD:  
pasadena/glendale
EMAIL:  
info@onecolorado.com
PHONE:  
626.564.1066
OPEN HOURS:  
10:00 A.M. to 7:00 P.M.
SCHOOL ASSOCIATION:  
Pasadena City College
TAGS:  
environmental, climate, change, digital, installation, video-art
COST:  
Free

DESCRIPTION

Parts of Old Town Pasadena will be “flooded” with ocean water for an environmentally-themed video art installation projected onto storefront windows and glass doors just steps away from the Rose Parade route.

 

The high-definition, multi-channel videos will be projected every night from sunset to 1 a.m. before, during and after the Rose Parade, which is expected to draw some one million visitors to Pasadena.

 

The public video-art project makes the defunct Gordon Biersch brewery look as if climate change has flooded it, top to bottom, with sloshing blue water and bobbing fish. The project’s title, “Don’t Blow It/A Rising Tide,” was inspired by the quote, “don’t blow it. A good planet is hard to find.”