Excess The New Norm
THE ART OF CAPITALISM – Red Pipe Gallery is pleased to present an individual exhibition of LA based avant-garde artist Kaloust Guedel, titled Excess The New Norm.
November 05 – November 09, 2014 with an opening reception Saturday, November 08th.
The latest group of Kaloust Guedel’s work reflects the capitalist system where excess is constantly encouraged for the benefit of profit. It forges a communal direction to a phenomenon, which reflects societal attitudes towards material values. Excessively generous use of recourses has been magnified in contemporary circumstances, when across the globe, millions go on living malnourished and at the edge of survival. The sole purpose of the capitalist system is to deliver profit, without consideration of all other aspects, including human and environmental. In consumerist based societal structure, there is a mechanism which encourages constant expansion of limits to realize continual growth of profit. This factor is inserted into the fabric of daily existence in the form of excessive consumption; as revealed by determinism, freedom of choice is illusory and society is imposed to function as a reliable producer of excess, the lubricant of capitalist engine.
There are about fourteen works presented in this exhibition among them wall piece as well as installations. The primary medium Guedel uses is Vinyl and acrylic. The reflective nature of the medium projects rich and interesting ambiance.