OPEN: neon as a medium
What happens when you put a spark of electrical current through a rare, nobel gas? Enlightenment. Since the earliest hours of contemporary art, the bravest and boldest artists have manipulated neon to express a concept. Generally used to seduce people into consuming, artists understand that neon is a medium that is in itself a statement, carrying an impact even before expressing their deeper ideas. Bruce Nauman, Robert Rauschenberg, James Rosenquist, Keith Sonnier, Tracey Emin, Zhang Dali, and many of the biggest names in art from the mid century forward have used neon to convey their message. The inaugural exhibition at Royale Projects, the City of Indian Well’s first contemporary gallery, “OPEN” is a survey of artists who use neon as an alternative medium. With works dating from the 1960s through today, this show focuses on pioneers of the medium like Keith Sonnier and Bruce Nauman to an adventurous new generation of artists like Alejandro Diaz and Peter Wegner.