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© Courtesy of Santa Monica Museum of Art

Bergamot Station
2525 Michigan Ave.
Santa Monica, CA 90404
May 11th, 2013 7:00 PM - 10:00 PM

santa monica/venice


SANTA MONICA, CA—INCOGNITOSanta Monica Museum of Art’s highly anticipated annual exhibition and benefit art sale, will return for its ninth year on Saturday, May 11, 2013, accompanied by the second annual PRECOGNITO Gala Dinner and Art Preview event on Thursday, May 9, 2013. Tickets for both events go on sale March 1.

On the evening of Thursday, May 9, 2013, SMMoA will celebrate its 25th anniversary at the PRECOGNITO Gala, co-chaired by Shulamit Nazarian and Bruce Adlhoch and Honorary Co-Chairs Simon Baker, Rebecca Rigg, Jonathan Dayton, and Valerie Faris.

Pioneering gallery owner Margo Leavin and iconic opera and theater director Peter Sellars are the honorees. Each will be introduced by an acclaimed artist—John Baldessari and Bill Viola, respectively. The evening will begin with a cocktail reception and dinner created by the inimitable chef Alice Waters and décor designed by dosa’s charismatic founder, Christina Kim.

PRECOGNITO and INCOGNITO, the Museum’s signature gala and art sale, have become the preeminent events for savvy arts aficionados and friends of the Museum. PRECOGNITO guests are given the first look at more than 600 original works of art on May 9 that will be available for purchase at INCOGNITO two nights later on May 11. These exclusive celebrations not only provide guests the opportunity to discover treasures for their collections, but also support SMMoA’s free programming for more than 50,000 individuals, families, and students.

INCOGNITO, Southern California’s legendary annual benefit art sale, now in its ninth year, will feature more than 600 original artworks by more than 500 leading, mid-career, and emerging contemporary artists. INCOGNITO 2013 participating artists include Edgar Arceneaux, John BaldessariMark Bradford, Lynda Benglis, Marco Brambilla, Judy ChicagoLuis Gispert, Mary Kelly, Sharon Lockhart, Kim MacConnel, Rodney McMillian, Catherine Opie, Raymond PettibonWilliam Pope.L, Ed RuschaBetye SaarJulião Sarmento, and many, many more. A preliminary list of the fabulous array of artists participating in INCOGNITO 2013 will be available when tickets go on sale March 1 at World-renowned artist Allen Ruppersberg has designed the INCOGNITO 2013 logo.

All INCOGNITO artworks are the same 8”x10” size and available for only $350 plus tax. This highly energized evening encourages attendees—from sophisticated art patrons to first-time collectors—to trust their instincts in selecting the works, as each piece is signed on the back and the artists’ identities are revealed only after purchase.

The element of surprise that underlies INCOGNITO reflects the essence of discovery that inspires SMMoA’s exhibitions, education, and outreach programs. One hundred percent of the proceeds from PRECOGNITO/INCOGNITO directly support the Museum.

On Sunday, May 12, 2013, there will be a second opportunity to purchase INCOGNITO artworks. The exhibition and art sale will continue from 11 am to 2 pm; admission is $10 and FREE for SMMoA members; all the guidelines of the May 11th event will apply.

To get a sense of the exhilaration of INCOGNITO, please watch this video produced by Richard Schachter in collaboration with SMMoA staff:  
and this time-lapse video by Steve Craig:

PRECOGNITO 2013 Gala Committee
Co-chairs: Shulamit Nazarian and Bruce Adlhoch
Honorary Co-chairs: Simon Baker, Rebecca Rigg, Jonathan Dayton and Valerie Faris

Price Arana, Jeff Davis, Carla Kirkeby, James R. Parks, and Randi Malkin Steinberger

PRECOGNITO 2013 Honorary Committee
Sasha Alexander, Justin Chatwin, Shanola Hampton, Ben McKenzie, Mike O’Malley, Edoardo Ponti, Emmy Rossum, and Amy Smart

INCOGNITO 2013 Committee
Price Latimer Agah (Chair), Claressinka Anderson, Sonny Ruscha Bjornson, Maximillian Chow, Charlotte Eyerman, Charles Gaines, Alejandro Gehry, Justin Gilanyi, Emily Greenspan, Adam Gross, Heather Harmon, Bettina Korek, Mills Moran, Bruce Samuels, M.D., Leigh Silverton, Randi Malkin Steinberger, Laura Sumser, Jessica Trent, Jeffrey Uslip, and Sarah Watson

Special thanks to l.a.Eyeworks for creating twenty-fifth anniversary limited edition sunglasses designed exclusively for SMMoA as unique gifts for premium PRECOGNITO 2013 ticket packages.

INCOGNITO 2013 media sponsors include KCRW 89.9 FM and Los Angeles magazine.