MOUNTAIN DEW® GREEN LABEL GALLERY
EXHIBITS URBAN ART IN AMSTERDAM
CURATED BY LOCAL DUTCH COLLECTIVE, FIRST GREEN LABEL GALLERY
FEATURES UP AND COMING EUROPEAN STREET ARTISTS
Mountain Dew will celebrate street art and urban culture with Dutch Art foursome, Chaotic Bastards through a curated and crowd-sourced gallery in Amsterdam at the iconic Museumplain on August 31st, 2014. The Green Label Gallery will open alongside the inaugural European Dew Tour Am Series – an action packed, daylong amateur sports competition.
The Green Label Gallery exhibition will feature a stark white space with a gallery-quality printer – the HP Designjet Z3200 as its canvas. Over the course of three days, the space will be transformed to feature vibrant and inspired artwork representing the badge of originality as artwork is printed and hung in real time along with Chaotic Bastards live art demonstrations.
Artists from around Europe can submit their digital street artwork between August 4th through August 30th by posting on Instagram with #GreenLabelGallery. Submissions featuring digital art and photos of executed street art and imaginative sketches will be curated for exhibition at the contemporary Walls Gallery in Amsterdam and on www.green-label.com/gallery. The exhibit will be open to the public from Thursday, August 28th through Saturday, August 30th, with the complete exhibition viewable Sunday, August 31st.
"Mountain Dew is a cultural instigator, deeply connected with our target group. We've been successful with action sports and continue to broaden into art, music and other creative expressions because Dew consumers are multifaceted and have many passions,” said Kurt Frenier, Vice President, Global Brand Development, Beverages, PepsiCo. “With Green Label Gallery, we’re showcasing one of these creative passions, urban art, building a unique and authentic Dew experience around art culture.”
For more information on Green Label Gallery and to view the gallery of submissions, visit
PepsiCo: Patrick Nicholas / Pn@ideason8.com
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola –make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo’s people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo’s promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.
About Chaotic Bastards:
Represented by Pup Creative Agency, Chaotic Bastards is a collective of four friends. Their style brings together a mixture of realism, Japanese manga, urbanism, comics and fantasy. Always in a playful and impulsive manner, they draw on everything that comes to mind in the process of creating. They work both on paper and digital, but also have a passion for walls, shoes, t-shirts, bicycles and everything that has a surface to draw on.