FAIRWAYS: ALAC, LA ART BOOK FAIR, AND PARAMOUNT RANCH
Andrew Berardini rounds up the weekend's events
Polar vortex is only a distant poem to Los Angeles. Uttered on the news by harried meteorologists with names like strippers, the weather here is droughty for caring locals, simply sunny for everybody else. Yes, one of the many good reasons we live in Los Angeles is the definite lack of polar vortices. Not a few of the farflung, chilled by arctic weather, flock to Los Angeles this weekend, for one of our three fairs, two for art and one for art books. Not quite an Art Basel Miami Beach (mercifully) but we like the new people, new artworks, new books we get to gawk at and sometimes handle...
Alex Freedman on the new art fair at Paramount Ranch, with Christina Catherine Martinez
A trifecta of weekend-long events descends on Los Angeles this weekend: the straight-laced Art Los Angeles Contemporary, the sophomore iteration of the wildly successful LA Art Book Fair, and taking place in an old movie lot in the Agoura Hills, once-home to the faux adventures of countless Hollywood cowboys, the Paramount Ranch Art Fair will make its debut. Whereas emerging galleries at established fairs are designated by geo-political booth assignments like 'SE-207, basement floor (bring flashlight)', the thirty-plus participants will stake their claim in places like 'Sheriff's Station' or 'Old Saloon'.
Small in feel but international in scope, Paramount Ranch is the collective vision of Alex Freedman and Robbie Fitzpatrick of Freedman Fitzpatrick in mid Hollywood (their space, coincidentally, is just a couple of blocks from Gower Gulch, a self-consciously 'Old Western' strip mall boasting a Starbucks and a Thai restaurant) and artists Pentti Monkkonen and Liz Craft of Paradise Garage, a space situated on a sun-bleached residential street in Venice Beach.
Amid a flurry of preparations, Freedman spoke with us about the origins and intentions of the fair...