Heidi Calvert

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Gigi Deluxe Photography © 2009 bluegirl Productions
Cupcakes Photography © 2009 bluegirl Productions
Lacy, Photography © 2009 bluegirl Productions
PEEP! Photography © 2009 bluegirl Productions
Debra Photography © 2009 bluegirl Productions
It's What's Inside That Counts Photography © bluegirl Productions
Esther Smoking Photography © bluegirl Productions
Scar on Hollywood Blvd (Jeffree Star) © bluegirl Productions
Open Hearted Photography © bluegirl Productions
It's What's Inside That Counts Photography © bluegirl Productions
North Hollywood - Lacy Valentine, 2010 Photography (Black And White Film) 11 X14 © 2010 bluegirl Productions
Bird Lady - Lacy Valentine, 2010 Digital Photography N/A © 2010 bluegirl Productions
Hell Siren - Miss Satanica, 2010 Digital Photography 11 X14 © 2010 bluegirl Productions
Quick Facts
Tampa, Florida
Birth year
Lives in
Los Angeles
Works in
Los Angeles, New York City
The Art Institute of California, 2013, BS
School of Visual Arts New York (SVA), 1999, none
Hillsborough Co College Ybor Tampa,FL, 1998, none
gallery mixed-media photography conceptual mixed-media mixed-media, photography, conceptual, exhibition/performance

Heidi Calvert began her creative journey as a young painter in Tampa, Florida. But somewhere at the inception of the 90’s she started to experiment with a guilty pleasure – photography. While often considered a less serious art, it was this medium that spoke to her burgeoning, rebellious nature. Her first forays into photography were in concert venues where she was able to mesh her love of music with her artistic sensibilities. It took a bit of time for her to consider her hobby a potential means of creative expression. But, eventually, it all clicked. She was determined do what she loved and make a life out of it.

In 1993, Heidi decided to pursue photography with a serious intensity. She began at community college in Tampa and ended up at the School of Visual Arts in the city that embodied all her wildest dreams – New York. There she won Chairman's Merit Scholarship for photography to help her on her way.

Life in NYC wasn’t always easy. Like any artist trying to forge a unique path, there were dark times. But Heidi understood that her art could also be a source of salvation. It was during this period that she garnered her moniker ‘bluegirl’ after a photo shoot with infrared film produced a bluish effect, creating an image of a blue girl. She suddenly realized that the darkness was a source of inspiration. With this fueling her passion, she soon stumbled upon the concept of erotic fine art photography. In a fateful exchange wherein she was asked to shoot some intimate photos of a friend, she discovered an unexpected gift for approaching sexuality with art in mind. She also found out that through her art, she was able to tap into a part of her own sexuality she hadn’t previously explored. Through a period of experimentation, she realized she had a knack for connecting with her models, often times by doing the makeup herself, which was key for getting the kind of performances necessary to create her images. 

In 2000, Heidi founded bluegirl Productions and soon began her bi-coastal existence. In 2002, work opportunities brought her to Los Angeles. In August of 2004, she kicked off the first of a series of infamous art parties at the wonderland she created known as ‘bluespace’. It was a gallery and artist space she owned and operated on Hollywood Blvd, having salvaged the 2000 sf space from a sordid past as a sweatshop. The sort of depravity that christened the space was the stuff of underground Hollywood legend. For two years, it was the home to dozens of monthly gallery events and sparked a flurry of similar, Warhol Factory inspired parties where a variety of media are presented, including live performance art.

Heidi has since gone on to throw those trademark events on both coasts and her creatively themed parties have a distinct following as well as plenty of regular press. She also curates The Hive’s middle room for its annual erotic show – BEE-roctica. She’s worked with Cannibal Flower, The Hive, Infusion Gallery regularly since her arrival in LA. In a stroke of creative intuition, Heidi brought to life a much beloved event know as “Erotic Art School”, a tongue-in-cheek, one night art party that combines her love of the genre with a “lesson” in making people feel comfortable in the presence of creative sexuality.

What comes next for Heidi ‘bluegirl’ Calvert is unknown but it is sure to be innovative, unique, and artfully provocative.

-Victoria Lane 2010

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