Under the fictional sobriquet, “Corean (de)Construction Company”, my most recent work has been examining the relationships between tradition and pop culture, new and repurposed, dogma and democracy.
I use text and image aspects of propaganda, a ubiquitous tool in Korean culture, to make commentary on the proximity between Western advertising and Eastern propaganda. Both attempt to “sell” ideas to create change, in whatever vision of idealism that is in its best interests. I specifically use these mediums to tackle issues of identity, race, the division of land, migration, mindfulness and conspicuous consumption.
With architecture as the backdrop, by breaking down and rebuilding structures, I dismantle representations of a roof, gate or floor, etc. and then reconstruct, or “reunify”, them into new structures with modified propaganda images and text, resulting in deeply personalized structures that were born from themselves.