On Tuesday 13th October, Ciocca Arte Contemporanea will be inaugurating the first show in Milan of the neapolitan artists Daniela Di Maro and Roberto Pugliese. Ivy Noise welcomes the visitor, transporting him in an interactive environment, originated from the fusion between sound and image.
The nourishment of this plant isn't the light, but the sounds and the noises of the visitors that come in the gallery; these sounds will be recorded by a particular software, modified during a process similar to the photosynthesis, and returned to the gallery's sapces through speakers that bloom on the branches, like buds.
This “other reality” created by the art work, transports the visitor back in a lost time of contemplation, amazement and surprise for the unpredictability of Nature. To plunge in this surreal scenery, it allows to have a temporary escape from what surround us, and it becomes the chance to look inside our inner self. At the same time the installation break the wall that traditionally divides technological development and ecology, creating a multi-sense universe that involves the visitor, making him the protagonist and an essential part of this ecosystem. Electricity and nature melt togheter in a work that examines the relationship between human kind, technology and nature and the main role of human perception and human action.