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Elastic Measures

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© Courtesy of [change the venue for this event/exhibit]Sinne
Elastic Measures

Iso Roobertinkatu 16
00120 Helsinki
Finland
April 4th, 2014 - April 27th, 2014

QUICK FACTS
WEBSITE:  
http://sinne.webbhuset.fi/eng/home/
COUNTRY:  
Finland
EMAIL:  
sinne@proartibus.fi
PHONE:  
+358 41 4376728
OPEN HOURS:  
Tue, Thu-Sun 11-5; Wed 11-7
TAGS:  
painting, video-art, sculpture, installation

DESCRIPTION

With primary colours, geometric abstractions, movements, and the sculptural body as its main components, this collaborative project by the three Norwegian artists Ole Martin Lund Bø, Jan Freuchen and Linn Pedersen dwells somewhere between Goethes color wheel and the saturated Nike+ FuelBand. Using sports equipment as its raw material, the exhibition takes the form of a game where improvisation and coincidences occur within certain predefined parameters.
Eliptical movements in front of flickering flatscreens. Forest greens and equipment neons en plain air, with gestural swooshes on canvas trainers. Constructivist geometry on exercise machines, with weights, wires and elastic rubber bands as elongated abstractions of the limbs. Color-field paintings of the quantified self; blue heartbeats, yellow brainwaves, red calories.
At the assembly line production facilities the body was occupied with work, with the ability to daydream as ones only claim to liberty. In the creative economy work is overwhelmingly a mental occupation, reducing daydreaming to online procrastination. At the gym, the hypnotically self-restraining repetitions provide a mental detour to era of daydreams. Elastic Measures aims to capture this strange composite of functionality, aesthetics and care for the self.

In addition to the sculptural installations, the magazine Elastic Measures (Lord Jim Publishing, 2014) has been produced on the occasion of the exhibition.