Press Play. L’arte e i mezzi d’informazione

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© Courtesy of the artist & Fondazione Sandretto Re Rebaudengo
Press Play. L’arte e i mezzi d’informazione
Curated by: Irene Calderoni

via Modane 16
10141 Torino
February 2nd, 2012 - May 6th, 2012
Opening: February 2nd, 2012 8:00 PM - 11:00 PM

011 3797600
Thursday: 8.00 pm - 11.00 pm: free entry Friday - Saturday - Sunday: 12.00 pm - 7.00 pm


Press Play presents the artist’s point of view when exploring the language of the media, a world saturated with virtual images in which reality seeminglycoincides with its mass-mediatic representation. The chance to accessinformation live 24/7 emphasises the dimensions of immediacy, speed and flow, a consequence of reality that makes the perception and interpretationof events more complex. Our knowledge of the facts passes through the powerful filters of the mass media, where newsworthy stories are selected and determined internally, and packaged like consumer products to be marketed and sold to the widest possible public.Therefore, information becomes a form of entertainment, a performance dominated by episodes of fear and conflict, violence and excess hand-picked by the media for their newsworthiness. Catastrophe has become a highly successful product, whether it comes out of Hollywood or the news, and in this global theatre where wars and terrorist attacks are staged, there is certainly no shortage of raw material. The arrival of the Internet, celebrated by media gurus as an instrument that would bring more democracy and freedom of speech, has in actual fact brought about new cause for anxiety with regards to the reliability of its sources and the manipulation of information. New concepts such as citizen journalism and crowd sourcing implicate a redefinition of the role of the spectator as an active agent of production and content, which at the same time causes major problems for traditional journalists and the world of professional journalism as a whole.In this context, art can become a critical tool, able to analyse the political and social role of the images used in constructing our personal and collective understanding of reality. The artists in the exhibition challenge the media bytaking possession of content and turning it around to reveal its functional mechanisms. By assembling, storing, rearranging and falsifying content, with an air of irony, absurdity and hyperrealism, the artists – either with detached objectiveness or direct criticism – offer their own take on the many ways that the contemporary world is presented to us in the pages of newspapers, on our television and computer screens day after day.