Art Revolution Taipei
Art Revolution Taipei 2013 Wrapped up on May 6
89.37% of Exhibiting Artists Having Sales, Some Completely Sold Out
Due to High Demand, Submission for Art Revolution Taipei 2014 Starts Now
The 3rd Art Revolution Taipei (A.R.T.) closed with spectacular results on May 6, after VIP Preview and 4 days of exhibition. By the last hour of the final day, the number of visitors reached to 28,695 and 227 artists (89.37% of all exhibiting artists) had transactions, with many selling their complete collection during the 5 day event. Some even sold all exhibiting works during the VIP Preview: Zhang Shiying, Chen Jun, Cathy Pitts and Fermin Colomer. With the frenzy of those collecting Ma Sing Ling's work, sold works were replaced with available paintings up to three times a day. Collectors began to reserve artwork before the shipment arrived at the venue. A.R.T. has established its prestigious notoriety among collectors as well as securing its ranking as a top art fair in Asia.
With “My Revolution” as its annual theme, A.R.T. 2013 encouraged artists to present even more outstanding work using innovative creativeness resulting in an unprecedented quality of works displayed. This earned great appreciation from collectors which boosted high volume of transactions with 89.37% of artists having sold their artworks. Although the rate exceeded the aimed 70%, Art Director Lee Sun-Don did not consider this rate as a “satisfactory” result. “The higher rate indicates that the art fair is still drawing existing collectors. The aim of A.R.T., however, is to establish ‘collectors of the future’.”
The concept of “Surpassing the present and looking towards the future,” is quite different from mainstream marketing ideas. This idea is applied not only to A.R.T. as a whole but also to Art Director Lee Sun-Don’s own exhibition, namely his latest series, the “Wonderful Attainment.” Lee requested his representing agent X-Power Gallery, to sell his works not to existing collectors but to new buyers only—which has caused quite a sensation. In addition, when it comes to pricing strategy, Lee insisted to uphold the principle to not give more than 20% price reduction even down to the last moment, which once again subverts the prevailing marketing logic. This provision did not deter buyers from purchasing their loved artwork, but instead, some artists were selling their first works on the last day of the show. Lee said, “We value the collectors who have visited the fair since its debut. We set a certain price for every piece of artwork because each deserves it.”
Over the span of 5 days including VIP preview night, approximately 30,000 people visited A.R.T. 2013. Both art lovers and powerful collectors visited the fair repeatedly. Many artists sold out their exhibiting artworks, including Chen Jun, Zhang Shiying, Cathy Pitts, Montoya Tsukamoto, Song Yonghua, Zeng Guozhu, Zhang Miao, Deng Guosong, Chen Xiangming, Ling Ling, Singway, Manihoo, Lee Fuchen, Alfonso Cuñado Rodríguez, Andrea Del Pesco, Cindy Thornton and Fermin Colomer. Discovered at A.R.T. 2012 and with the support of Edward Chen and Kenneth Lo, the art trio Ma Sing Ling not only sold out their exhibiting works, but needed to replace their sold works with available paintings up to three runs in one day, with artwork purchased by collectors even before the shipment arrived at the venue. Executive Director of A.R.T. John Cheng commented: “Ma Sing Ling’s artworks displayed this year masterfully blended elements of images into their abstract expression, thus becoming the favorite collectible item for entrepreneurs, including owners of notable construction companies.
Many celebrities also attended the world-class art fair. Distinguished guests gathered at the fair to enjoy the finest artworks during the VIP preview through to the last day, including Mr. and Mrs. Wu Poh-Hsiung, the Honorary Chairman of the Kuomintang; Mr. and Mrs. Su Tseng-Chang, Chairman of DDP; Mr. and Mrs. Chen Jinn-Lih, Vice President of the Control Yuan; Mr. and Mrs. Kenneth Lo, Chairman of Industrial Bank Taiwan; Mr. and Mrs. John Hsuan, Honorary Vice-Chairman of United Microelectronics Corp.; Mr. and Mrs. Chen Wu-Kang, Chairman of Kelti Group; Mr. and Mrs. Chen Jun-Yi, Chairman of Ferri Jewelry；Mr. and Mrs. Chen Le-Wei, Chairman of Modena Motori Taiwan; Mr. and Mrs. Liao Tsan-Chang, Chairman of Taiwan Business Bank; Mr. and Mrs. Daniel Wu, Vice-President of China Development Financial Holding; Mr. and Mrs. Wang Shaw-Lan, Publisher of United Daily News; Mr. and Mrs. Hsu Chou-Li, Chairman of Yungtai Engineering; Miao Hua-Pin and Flora Sun, Vice-President of MiTAC.
The 3rd A.R.T., which has established it's “Absolute brand name,” has received numerous inquiries since the VIP preview regarding entries for the next edition of A.R.T. Due to high demand, A.R.T. announced its “call for submission for A.R.T. 2014” 4 hours before the closing of the 3rd edition. The annual theme for A.R.T. 2014 Is “Impression．Of Contemporary.” Impressionism is one of the most popular styles of art in the world. How to use impressionist brushstrokes to interpret the current contemporary phenomenon—this is the challenge for the exhibiting artists for the 4th A.R.T.
With its curatorial concept centering around the exhibiting artists, A.R.T. strives to establish a stage for artists in Taiwan to demonstrate their talents. This idea has been highly regarded by collectors, and also from exhibiting artists themselves who have the highest respect for the diligence and expertise of the organizer. Despite this respect, the artists have another concern- Although the participation in A.R.T. is almost a guarantee for selling artwork, artists with high sales this year are not guaranteed to receive admission for the next edition. Injecting new blood for each edition is necessary to vitalize the art fair, so the organizer is strictly scrutinizing exhibiting artists with a replacement rate that could reach 60%. Let’s look forward to see what happens at A.R.T. 2014.
For more information please visit: http://www.arts.org.tw/
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