Patricia Correia’s passion for the arts started in the late 1970s when she was marketing the glass art designs of her brother Steven Correia. Her innovative marketing approaches created a new American market for contemporary decorative art and spearheaded the movement of luxury glass art found at Saks Fifth Avenue, Neiman Marcus, Harrods, and Cartier. Within a few years Correia Art Glass (CAG) became a multi-million dollar business with wide presence, and attained respectability in decorative arts evidenced in permanent collections including the Smithsonian Institute, the Metropolitan Museum of Art, the Corning Museum of Glass, and the White House.
The Patricia Correia Gallery opened in Santa Monica in 1991. She represented both emerging and established artists for the next over 18 years, including Patssi Valdez, John Valadez, Ann Chamberlin, Llyn Foulkes, Richard Godfrey, and Gronk. She fondly reflects, “I started the gallery with this beautiful thought of promoting art and artists, and as you get into the business, you realize there are many more facets than that. That’s the ground breaker, and then it goes from there.” When asked to what she attributed her many successes, she replied, “I always had a natural instinct to sell. In all honesty, it is my passion: I’m passionate about the arts and in making a difference by helping both artist and collector and, so, creating a world with more communication.”
Now more than ever, it is important for artists to understand and to find avenues into the the art market. The art world is comprised of many genres, many levels, many institutions and many connections. The artist needs to grasp how these are structured to be successful. Patricia Correia shares her wide experience and many insights, and outlines the different paths an artist may take when seeking representation. Patricia explains, “You have to sell to survive. I know a lot of artists think commercialism is an ugly word, but, once you put that out there on the block, it is commercial. You, the artist, put it out there for critique, for review, for the pleasure and purposes of others. And these others have opinions and you need have to realize: that is commercial, period.”
See video interview: http://www.studio-online.com/index809.html
Special thanks to New York City-based singer and songwriter Frank Bango and Richy Vesecky for allowing the use of the song, You Always Begin by Saying Goodbye, from the album, The Sweet Songs of Decay. www.frankbango.com.
For more information on Correia Art Glass go to www.correiaartglass.com
Email Veronica Aberham, the filmmaker at: firstname.lastname@example.org