Sex Sells: The Power & Influence of Sexual Imagery is a new group exhibit ,featurimg the work of 32 artists utilizing various mediums including photography, ceramic, painting, and mixed media.
Sex piques your interest and draws you in, so for the briefest of moments you are open to whatever other material is presented. Just the word ‘sex’ creates curiosity and excitement. Since as early as the 19th century, sexual imagery has been used as a marketing tool, and its prominence in today’s advertisements has risen to an unforeseen degree.
When Super Bowl commercials use taglines like “Kate Upton washes the new Mercedes CLA in slow motion,” we can be only too aware of how sexual imagery is used in advertisements. The creators of the commercial succeeded in capturing the audience’s attention whether they wanted to look at the new Mercedes or not. Sex Sells: The Power & Influence of Sexual Imagery challenged artists to explore this age-old adage and interpret the effects that it has on visual culture.
Using sex to sell often completely unrelated products was the driving inspiration behind many of the artists’ works. Several artists comment on the absurdity of certain ad campaigns, while others delve into the media’s use of sex to market celebrities, both in the present day and historically.
Other artists critique the very art market of which they are part and the use of sex to promote art; ironically even in this very show. The artists question such ideas as the very fine line between porn and art as well as the evolution of figurative work in a sexually driven society.
When Jackson Junge Gallery solicited artists for sexual imagery, there was no way to predict what sort of submissions would be received. With such a diverse group of artists, the interpretations of Sex Sells are equally varied. Each artist tackled the prompt from their own distinct perspective, giving the show a truly unique and multifaceted evaluation of sexual imagery in our world.
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