Morality Act III - And the moral of the story is..

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© Courtesy of Witte de With Center for Contemporary Art
Morality Act III - And the moral of the story is..

Witte de Withstraat 50
3012 BR Rotterdam
February 4th, 2010 - February 7th, 2010

Other (outside areas listed)
+31 (0)10 4110144
Tue-Sat 11-6; closed Mon and during installation


Morality is Witte de With's year-long leitmotiv, defining an assemblage of projects that are subdivided into several acts. They include six group exhibitions, a symposium, performance program, publication and web platform. Act III is the film cycle titled And the moral of the story is... 4 days of non-stop film, open 24 hours a day: from Wednesday 3 February at 23:59 to Sunday 7 February at 23:59.

Due to the ease of its digital production, reproduction and distribution (legal or otherwise), film is now a ubiquitous medium, beamed onto buildings and billboards, visible in metro stations and car consoles, at home on DVD, television and the internet, as well as in cinemas and in a worldwide proliferation of festivals. Used and abused in the form of propaganda, or employed more subtly to reinforce (and undermine) dominant modes of thinking in society, film speaks directly to a broad audience, making it one of the most sophisticated ways to transmit a moral message or explore a moral question.

Occupying one floor of Witte de With's galleries, this curated film cycle presents moral tales as told by artists and film-makers through the medium of the moving image. As a deliberate curatorial decision, no hierarchical distinction is made between video, DVD, 35 or 16mm film, between artists' videos or major Hollywood productions. The films presented range from mainstream to art-house movies, from technically complex works with elaborate scripts and settings to hand-held, homemade films. Grouped thematically into 12-hour long categories, this program examines a range of moral issues through the lens of artists and film-makers, creating a kaleidoscope of over 100 hours of film, open 24 hours a day for a period of four days.