Max Regenberg has been conducting a long-term photographic study of billboards in public spaces since the late 1970s. Regenberg lived and worked in Toronto from 1977-1980. Advertising myths meet the urban landscape of western European and North American cities, resulting in a unique tension between two visual systems which draw attention to how public space and everyday life are continually economized through the aesthetic impact of advertising.
Regenberg's work has been widely exhibited in museums and institutions throughout Germany since 2000. A retrospective of his work is currently on view at Städtische Galerie Wolfsburg, Germany.