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Toronto

Museum of Contemporary Canadian Art (MOCCA)

Exhibition Detail
Pervasive Influence: The Mechanical Bride
Curated by: Bonnie Rubenstein
952 Queen Street West
Toronto, Ontario M6J 1G8
Canada


May 1st, 2010 - June 6th, 2010
Opening: 
April 30th, 2010 7:00 PM - 10:00 PM
 
Toyota girl 1, Frankfurt (detail), Jacqueline HassinkJacqueline Hassink,
Toyota girl 1, Frankfurt (detail), 2003
© Courtesy Amador Gallery
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The renowned Canadian theorist Marshall McLuhan applied techniques of art criticism to access the affect of mass media upon the public in his groundbreaking book published in 1951, The Mechanical Bride. His practice of analyzing and commenting upon the persuasive strategies applied in the media of his times remains relevant today within a global village consumed by widespread media saturation.

Mirroring a world devoted to the image, photo-based works by Canadian and international artists reveal vital connections between mass media, advertising, painting and photography. Reflecting the enduring influence of Marshall McLuhan, The Mechanical Bride exhibition explores the social and cultural affect of images and their emotional and political implications.


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