The Shooting Gallery opened its doors in 2003 to the historic Tenderloin district of San Francisco; one known for its diverse culture and history. Owner and curator, Justin Giarla, founded the space to offer a welcoming environment for viewing the art he loves. Taking up collecting art at the age of 23, Justin has since amassed over 500 pieces in his own collection. Growing up in Southern California gave Justin an affinity with pop art, street art, and outsider art. Giarla has long since recognized the necessity to provide lowbrow artists with a platform, which is exactly what The Shooting Gallery has done for a full decade. In addition to the exhibition of leading shows in pop surrealism, figurative realism, and color abstraction, the Shooting Gallery also participates in art fairs around the world and hosts annual fundraisers for local nonprofits. Since opening the Shooting Gallery, Justin has gone on to start his own publishing company, and as of February, 2013, has expanded White Walls and Shooting Gallery into a 5,000 sq ft state of the art gallery space, featuring two new project spaces.