Modernism Inc.

No portrait can match the verisimilitude of a clone, the ultimate artistic achievement. Though conventional genetic cloning is problematic, recently biologists have learned that the genes you inherit don't determine who you become. What matters is which genes are expressed, and gene expression depends on your environment. By replicating environmental factors from diet to pollutants, Jonathon Keats is pioneering the field of epigenetic human cloning. Having metabolically analyzed popular historical figures including George Washington and Jesus Christ by assessing their gross biochemical intake, Keats offers living people the chance to become their epigenetic clones through systematic exposure to a similar chemical regimen, activating epigenetic mechanisms such as DNA methylation. As epigenetic clones, patrons will have the unprecedented opportunity to become the figures they most admire. And to make epigenetic cloning ubiquitous, Keats offers a kit to epigenetically clone himself.