Rental is getting a face-lift. For starters, it's changing its name to UNTITLED.
In September, it will change its home to 30 Orchard Street. And Carol Cohen, formerly of White Cube, is joining the team.
Save the date- Opening September 12, 2010
30 Orchard St.
NY NY 10002
RENTAL invites galleries to “rent” exhibition space outside of their primary location. This atypical model allows RENTAL to establish relationships with various galleries both nationally and internationally, and gives galleries the opportunity to present exhibitions to a New York audience without the commitment of running full-time satellite locations. The galleries selected will exhibit work that best reflect their own program.