The Rhonda Schaller Chelsea gallery (formally Rhonda Schaller Studio) has been renamed Schaller + Jaquish Art Projects, Contemporary Art – NYC, NJ. We have moved to a total online format, and are no longer focused on selling art as a product out of a permanent physical gallery space per the traditional paradigm. As the world changes, we have to adjust. After talking to our core collectors who support our ideas concerning art and collecting, we have left the old model of the art gallery as retail store behind.
We will continue to present shows based on curatorial themes and ideas that interest us in our online Project Room Galleries. As we try and figure out a new, sustainable approach, please consider this effort a work in progress. We gave up our Chelsea gallery space, so due to a lessening of our own overhead costs, we have lowered the application fee for submission, and if the work we are showing is for sale - we will offer artists 100% of the sale proceeds.
In this economy we believe an important attitude change is necessary in the arts. Led by frugality and integrity, we encourage all artists (ourselves included of course) to develop individualism, entrepreneurship and a pioneering spirit. We will continue to engage in what is genuinely creative, productive and nourishing; and recommend the adoption of practices that allow self-sufficiency, self-reliance and yet mutual support to grow from the core of a new community spirit. And we hope the growth of such values will be reflected in our art.
We have always believed that art addresses inner needs, and that the visual represents deeper meanings. Art is not only profound on a human level, it is the doorway to the human spirit, and in a world becoming more chaotic everyday art must become even more accessible in the future. It doesn’t have to be popular, trendy, current, or “now”, and it doesn’t always have to be for sale. It needs to be made and it needs to be seen. We will continue to play our part in the pattern of necessity.
Check back with us often for our updates, and new open calls.
We wish you creativity and community, and the ability to be nimble during these changing times.
Rhonda Schaller and Dave Jaquish
Updated: March 2009