Not too long ago, 446 Broadway was like a dark and empty cave among the hustle and bustle of downtown Manhattan's trendy SoHo. While out scouting potential store sites in September of '07, JR and Danchak found this jewel and knew right away that it had "good bones". With a lot of collaborative effort from Volcom's finest, this has become our first east coast store in what can only be described as the shopping mall of the world. With Chinatown only two blocks away, this location bursts with tourists and shoppers from around the globe every day of the year. Volcom has finally found a home in NYC... there goes the f*ckn neighborhood!