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Matrix Research

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Matrix Research

Resource Type: PR/Marketing


Executing a research study can leave you feeling lost. Questions about research methodology, consumer segmentation, discussion guide and screener development are just the beginning.

Just when you thought you had it all figured out, there are still the daunting tasks of choosing facilities, moderating, videotaping, participant recruiting and incentives. For international projects, exchange rates, language, custom barriers and travel can often be overwhelming for the research planner.

Matrix Research is your one-step answer to all of these questions. With a solid repertorie of successful research projects, depend on Matrix to be your guide.

Matrix Research offers an extensive range of qualitative research services as well as facilities, videotaping, and much more. Whether your needs are confined to one city, or spread across the world. Matrix Research uses it's expansive network to bring you the most appropriate and affordable services. Because we manage a large number of projects each year, we are often able to obtain discounts, passing those savings on to our clients. Why go through the painstaking task of evaluating prices and currency across the globe. We've already done it. We take care of it all so that you have only one direct contact through the course of your project.

Our moderators have experience in a wide range of industries and methodologies, including ethnography. Some of our most recent customers include:

Motorola Labs
MetaWest Design
Sapient Corporation
Moment Design
The New York Times
Safeco Corporation
ESPN Mobile

Herbst, Lazar & Bell
UIC City Design Center
Microsoft Corporation
Saatchi & Saatchi
GFK Group

© 2010, Matrix Research, Inc.


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