I want to be the Henry Ford of book making.
Gagosian Gallery is pleased to present an exhibition of Ed Ruscha’s legendary artist books together with books and works of art by more than 100 contemporary artists that respond directly and diversely to Ruscha’s original project. Organized by Bob Monk, “Ed Ruscha Books & Co.” has been drawn from private collections, including Ruscha’s own. Most of the books are installed so that viewers can interact with them and browse their pages.
Inspired by the unassuming books that he found on street stalls during a trip to Europe, in 1962 Ruscha published his first artist book, Twentysix Gasoline Stations under his own imprint, National Excelsior Press. A slim, cheaply produced volume, then priced at $3.50, Twentysix Gasoline Stations did exactly what its title suggests, reproducing twenty-six photographs of gasoline stations next to captions indicating their brand and location. All of the stations were on Route 66, the road mythologized by the eponymous TV series and in John Steinbeck’s The Grapes of Wrath. Ruscha’s book traveled more or less west to east, from the first service station in Los Angeles, where he moved as a young man, back to Oklahoma City, where he grew up.
Initially, the book received a poor reception, rejected by the Library of Congress for its “unorthodox form and supposed lack of information.” However, during the sixties it acquired cult status, and by the eighties it was hailed as one of the first truly modern artist's books. Ruscha followed up Twentysix Gasoline Stations(1962) with a succession of kindred publications, including Some Los Angeles Apartments (1965), Nine Swimming Pools and a Broken Glass (1968), and Real Estate Opportunities (1970), all of which combined the literalness of early California pop art with a deadpan photographic aesthetic informed by minimalist sequence and seriality.
As the prolific and playful examples in the exhibition attest, Ruscha’s artist books have proved to be deeply influential, beginning with Bruce Nauman’s Burning Small Fires (1968), for which Nauman burned Ruscha's Various Small Fires and Milk(1964) and photographed the process. More than forty years later, photographer Charles Johnstone relocated Ruscha's Twentysix Gasoline Stations in Cuba, producing the portfolio Twentysix Havana Gasoline Stations (2008). The most recent homage is One Swimming Pool (2013) by Dutch artist Elisabeth Tonnard, who re-photographed one of the photographs from Ruscha's Nine Swimming Pools and a Broken Glass (1968) and enlarged it to the size of a small swimming pool, consisting of 3164 pages the same size as the pages in Ruscha's original book. The pages of this ‘pool on a shelf’ can be detached to create the life-size installation. Between these early and recent examples are a wealth of responses to Ruscha's ideas by artists from all over the world, gathered here in this celebratory exhibition:
ABC Artists’ Books Cooperative, Noriko Ambe, Edgar Arceneaux, Eric Baskauskas, Luke Batten / Jonathan Sadler (New Catalogue), Erik Benjamins, Victoria Bianchetti, Doro Boehme, Jeff Brouws, Denise Scott Brown, Wendy Burton, Stephen Bush, Corinne Carlson, Dan Colen, Julie Cook, Jennifer Dalton, Bill Daniel, Claudia de la Torre, Joshua Deaner, Jen DeNike, Eric Doeringer, Stan Douglas, Harlan Erskine, Frank Eye, Kota Ezawa, Robbert Flick, Jan Freuchen, Jochen Friedrich, Thomas Galler, Anne-Valérie Gasc, Steve Giasson, Simon Goode, Oliver Griffin, Daniel S. Guy, Dejan Habicht, Marcella Hackbardt, Sebastian Hackenschmidt, Karen Henderson, Mishka Henner, Kai-Olaf Hesse, Taro Hirano, Marla Hlady, Dominik Hruza, Steven Izenour, Sveinn Fannar Jóhannsson, Taly and Russ Johnson, Charles Johnstone, Rinata Kajumova, Henning Kappenberg, Jean Keller, Shohachi Kimura, Julia Kjelgaard, Joachim Koester, Sowon Kwon, Tanja Lažetic, Gabriel Lester, Jonathan Lewis, Jochen Manz, Michael Maranda, Scott McCarney, Mark McEvoy, Jerry McMillan, Daniel Mellis, Martin Möll, Dan Monick, Jonathan Monk, Simon Morris, Audun Mortensen, Brian Murphy, Toby Mussman, Maurizio Nannucci, Bruce Nauman, John O'Brian, Stefan Oláh, Performance Re-Enactment Society, Michalis Pichler, Tadej Pogačar, Susan Porteous, James Prez, Clara Prioux, Robert Pufleb, Joseph Putrock, Jon Rafman, Achim Riechers, David John Russ, Mark Ruwedel, Tom Sachs, Joachim Schmid, Andreas Schmidt, Jean-Frédéric Schnyder, David Schoerner, Yann Sérandour, Travis Shaffer, Gordon Simpson, Paul Soulellis, Tom Sowden, Kim Stringfellow, Derek Stroup, Derek Sullivan, Yoshikazu Suzuki, Chris Svensson, Eric Tabuchi, Elisabeth Tonnard, John Tremblay, Marc Valesella, Wil Van Iersel, Louisa Van Leer, Robert Venturi, Reinhard Voigt, Alex Von Bergen, Emily Wasserman, John Waters, Henry Wessel, Keith Wilson, Charles Woodard, Theo Wujcik, Mark Wyse, Hermann Zschiegner
“Ed Ruscha Books & Co.” will coincide with the publication of MIT Press's Various Small Books: Referencing Small Books by Ed Ruscha (2013), which documents ninety-one of the books inspired by Ruscha’s own, reproducing covers and sample layouts from each, along with a detailed description. Various Small Books… also includes selections from Ruscha’s books and an appendix listing most of the known Ruscha book tributes.
On March 6, Ed Ruscha will appear in conversation with Paul Holdengräber at the New York Public Library.
Ed Ruscha was born in Omaha, Nebraska in 1937 and studied painting, photography, and graphic design at the Chouinard Art Institute (now CalArts). His work is collected by museums worldwide. Major museum exhibitions include the drawing retrospective “Cotton Puffs, Q-Tips®, Smoke and Mirrors,” which toured U.S. museums in 2004–05; “Ed Ruscha: Photographer,” Whitney Museum of American Art and the Musée National Jeu de Paume, Paris (2006); and, “Ed Ruscha: Fifty Years of Painting,” Hayward Gallery, London (2009, traveling to Haus der Kunst, Munich and Moderna Museet, Stockholm in 2010); “Ed Ruscha: Road Tested,” Modern Art Museum of Fort Worth, Texas (2011); “On the Road,” Hammer Museum, Los Angeles (2011); and "Reading Ed Ruscha" Kunsthaus Bregenz, Austria (2012). In 2012 Ruscha curated “The Ancients Stole All Our Great Ideas" at the Kunsthistorisches Museum, Vienna, working from the art and natural history collections.
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