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New York

fordPROJECT

Exhibition Detail
Name. Date. Title.
57 West 57th Street
Floors 19-20
New York, NY 10019


November 7th, 2011 - December 22nd, 2011
Opening: 
November 11th, 2011 6:00 PM - 9:00 PM
 
 Untitled (Tim Hecker / Green), Jason GringlerJason Gringler,
Untitled (Tim Hecker / Green), 2011
© Courtesy of the artist & fordPROJECT
> ARTISTS
> QUICK FACTS
WEBSITE:  
http://www.fordproject.com
NEIGHBORHOOD:  
midtown
EMAIL:  
info@fordproject.com
PHONE:  
212-219-6557
OPEN HOURS:  
Monday to Friday from 10am to 6pm
> DESCRIPTION

fordPROJECT is pleased to announce an innovative new collaboration with BLACKLOTS, a new
online art auction platform. For this inaugural collaboration, fordPROJECT and BLACKLOTS will
present a group exhibition entitled Name.  Date.Title. — inspired by the primary information requested about a work of art in the commercial and auction realms. This exhibition includes
works by Jason Gringler, Benjamin Martins, Vargas-­‐ Suarez Universal and Virginia Inés Vergara
in the main gallery 19th floor exhibition space, and selected works by artists Panni Malekzadeh and
Helena Kauppila in the project space on the20th floor of fordPROJECT.
Included in this presentation will be the launch of fordPROJECT’s Curatorial Spotlight featuring
Middle Eastern artist Mahmoud Hamadami and curator Nazy Nazhand.
fordPROJECT and BLACKLOTS support international artists while providing a new perspective
on the way contemporary art is exhibited, distributed and sold.
By engaging an international audience fordPROJECT and BLACKLOTS will be introducing new
technologies such as iPAD guided walkthrough tours, videos, discussions with international
and local artists, along with timed 24 hour auction experiences.
This combination further educates and engages both the online and live audiences to interact
in a new exhibition experience. fordPROJECT’s location in the beautifully restored and redesigned
penthouse by Rafael de Cárdenas (57 West 57th, Floors 19 & 20, New York, NY) will present, live
auction events, contemporary exhibitions and new interaction with technologies that present
both secondary and primary artworks for public view. The artwork selected by fordPROJECT’s
curatorial team will work to enhance and complement the BLACKLOTS experience.
By incorporating BLACKLOTS’ art inventory into fordPROJECT’s curatorial program the companies
are creating a new hybrid art buying experience. The collaboration between auction company
and commercial gallery partnership creates a new perspective marking the future of how a viewer
can experience and acquire an artwork. The private party on November 11th, from 6:00-­‐9:00pm,
will feature BLACKLOTS’ live auction experience with fordPROJECT artists. This event will mark
the beginning of the collaboration between the two companies which will continue throughout
the exhibition and into Spring 2012.


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