created and curated by you, the
with an accompanying essay by Carlo McCormick
January 9 - February 16, 2008
- Do art and
TV belong in the same sentence?
Do people lie about watching TV?
Are commercials better than programs?
Can apexart get creative people to make a TV commercial about them?
Yes, yes, yes and yes!
apexart recently held
an open call, requesting submissions of a 30-second TV
commercial about us from individuals and
groups. The commercials
are available for viewing on a public-access
site, where viewers are encouraged to visit and cast
votes for their favorite. In addition, all commercials will
be on view as part of an innovative living-room-style installation
apexart from January 9 to February 16, 2008. The winning
entry will have their commercial aired on network TV.
The exhibition was conceived
to examine creative practices in contemporary
culture and to reconsider the current promotional model of
the art world.