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UNTAPPED LOVE                       May 4 @ New Museum  11-6 pm

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NEW YORK – The Love Yourself Project (LYP) uses the visual arts as a catalyst for inclusive\, global and community-based projects designed to increase self-awareness\, cultural self-esteem and collective progress.< /p>\n

In this unique participatory installation\, UNTAPPED LOVE br ings a community together. LYP volunteers have taken to the streets and vis ited businesses\, and other organizations to ask them one simple and powerf ul question: “How do you help others and spread love through your work?” The project brings to light these acts of kindness to show how self-lo ve leads to loving others. The untapped resource of self-love can create a more harmonious community.

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UNTAPPED LOVE documents local bus inesses based in The Lower East Side who have gone above and beyond the pro ducts and services they offer. The project highlights local generosity and illuminates the compassion these business owners have for their community a nd its members. LYP’s goal is to honor these unsung heroes of The Lower Eas t Side whose philanthropy is a testament to the human spirit and its extrao rdinary potential for positive growth.

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UNTAPPED LOVE encoura ges people to engage in the conversation about the power of self-love and h ow it can empower our local and global communities. The exhibition featured throughout the festival Ideas City will be a truck displaying a Map of Love that illustrates the extraordinary individuals and business es The Love Yourself Project is honoring. Visitors are invited to share per sonal acts of love and populate the Map of Love with their kind deed s.  Participants may also make short videos telling their story of kindness .

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The Love Yourself Project will host a discussion about UNTAPPE D LOVE\, and conduct short interviews with people regarding the impact of self-love on the world. There will be a satellite exhibition at Michael Mut Gallery (97 Ave. C) from May 1 - May 25. Opening reception is May 2\, 6 -8pm. and May 4\, 11-6pm at the New Museum

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 www.loveyourselfproject.org.

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*ABOUT The Love  Yourself Project/Michael Mut Gallery

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On Nov. 19 \, 2010\, the Love Yourself team began taking to the streets and subways of New York City greeting people with messages of kindness and love and distr ibuting more than 500 "Love Yourself" stickers and hand-folded hearts. We e ncouraged people to engage in a conversation about self-love. Since then\, educational\, art\, and community events have been held in Pakistan\, The N etherlands\, Paris\, Luxembourg\, West Africa\, Miami\, and Australia\, amo ng other locations.

DTEND:20130525 DTSTAMP:20141127T014816 DTSTART:20130501 GEO:40.723656;-73.9793701 LOCATION:Michael Mut Project Space\,97 Avenue C \nManhattan\, NY 10009 SEQUENCE:0 SUMMARY:Untapped Love\, Jonathan Batista\, Luiza Cardenuto\, Lauraberth Lim a\, Charlotte Mouquin\, michael mut\, Dawn Perry\, Yexenia Vanegas\, Marie Katherine Vigneau UID:271761 END:VEVENT BEGIN:VEVENT DTEND:20130502T210000 DTSTAMP:20141127T014816 DTSTART:20130502T190000 GEO:40.723656;-73.9793701 LOCATION:Michael Mut Project Space\,97 Avenue C \nManhattan\, NY 10009 SEQUENCE:0 SUMMARY:Untapped Love\, Jonathan Batista\, Luiza Cardenuto\, Lauraberth Lim a\, Charlotte Mouquin\, michael mut\, Dawn Perry\, Yexenia Vanegas\, Marie Katherine Vigneau UID:271762 END:VEVENT END:VCALENDAR