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I want to be the Henry Ford of book making.
—E d Ruscha

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Gagosian Gallery is pleased to present an exhibition of Ed Ruscha’s legendary artist books together with books and works of art by mo re than 100 contemporary artists that respond directly and diversely to Rus cha’s original project. Organized by Bob Monk\, “Ed Ruscha Books &\; Co. ” has been drawn from private collections\, including Ruscha’s own. Most of the books are installed so that viewers can interact with them and browse their pages.

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Inspired by the unassuming books that he found on stre et stalls during a trip to Europe\, in 1962 Ruscha published his first arti st book\, Twentysix Gasoline Stations under his own imprint\, Nati onal Excelsior Press. A slim\, cheaply produced volume\, then priced at $3. 50\, Twentysix Gasoline Stations did exactly what its title sugges ts\, reproducing twenty-six photographs of gasoline stations next to captio ns indicating their brand and location. All of the stations were on Route 6 6\, the road mythologized by the eponymous TV series and in John Steinbeck’ s The Grapes of Wrath. Ruscha’s book traveled more or less west to east\, from the first service station in Los Angeles\, where he moved as a young man\, back to Oklahoma City\, where he grew up. 

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Initially\, the book received a poor reception\, rejected by the Library of Congress f or its “unorthodox form and supposed lack of information.” However\, during the sixties it acquired cult status\, and by the eighties it was hailed as one of the first truly modern artist's books. Ruscha followed up Twent ysix Gasoline Stations(1962) with a succession of kindred publications \, including Some Los Angeles Apartments (1965)\, Nine Swimmin g Pools and a Broken Glass (1968)\, and Real Estate Opportunities< /em> (1970)\, all of which combined the literalness of early California pop art with a deadpan photographic aesthetic informed by minimalist sequence and seriality.

As the prolific and playful examples in the exhib ition attest\, Ruscha’s artist books have proved to be deeply influential\, beginning with Bruce Nauman’s Burning Small Fires (1968)\, for wh ich Nauman burned Ruscha's Various Small Fires and Milk(1964) and photographed the process. More than forty years later\, photographer Charle s Johnstone relocated Ruscha's Twentysix Gasoline Stations in Cuba \, producing the portfolio Twentysix Havana Gasoline Stations (200 8). The most recent homage is One Swimming Pool (2013) by Dutch ar tist Elisabeth Tonnard\, who re-photographed one of the photographs from Ru scha's Nine Swimming Pools and a Broken Glass (1968) and enlarged it to the size of a small swimming pool\, consisting of 3164 pages the same size as the pages in Ruscha's original book. The pages of this ‘pool on a shelf’ can be detached to create the life-size installation. Between these early and recent examples are a wealth of responses to Ruscha's ideas by ar tists from all over the world\, gathered here in this celebratory exhibitio n:

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ABC Artists’ Books Cooperative\, Noriko Ambe\, Edgar Arceneaux\, Eric Baskauskas\, Luke Batten / Jonathan Sadler (New Catalogue)\, Erik Ben jamins\, Victoria Bianchetti\, Doro Boehme\, Jeff Brouws\, Denise Scott Bro wn\, Wendy Burton\, Stephen Bush\, Corinne Carlson\, Dan Colen\, Julie Cook \, Jennifer Dalton\, Bill Daniel\, Claudia de la Torre\, Joshua Deaner\, Je n DeNike\, Eric Doeringer\, Stan Douglas\, Harlan Erskine\, Frank Eye\, Kot a Ezawa\, Robbert Flick\, Jan Freuchen\, Jochen Friedrich\, Thomas Galler\, Anne-Valérie Gasc\, Steve Giasson\, Simon Goode\, Oliver Griffin\, Daniel S. Guy\, Dejan Habicht\, Marcella Hackbardt\, Sebastian Hackenschmidt\, Kar en Henderson\, Mishka Henner\, Kai-Olaf Hesse\, Taro Hirano\, Marla Hlady\, Dominik Hruza\, Steven Izenour\, Sveinn Fannar Jóhannsson\, Taly and Russ Johnson\, Charles Johnstone\, Rinata Kajumova\, Henning Kappenberg\, Jean K eller\, Shohachi Kimura\, Julia Kjelgaard\, Joachim Koester\, Sowon Kwon\, Tanja Lažetic\, Gabriel Lester\, Jonathan Lewis\, Jochen Manz\, Michael Mar anda\, Scott McCarney\, Mark McEvoy\, Jerry McMillan\, Daniel Mellis\, Mart in Möll\, Dan Monick\, Jonathan Monk\, Simon Morris\, Audun Mortensen\, Bri an Murphy\, Toby Mussman\, Maurizio Nannucci\, Bruce Nauman\, John O'Brian\ , Stefan Oláh\, Performance Re-Enactment Society\, Michalis Pichler\, Tadej Pogačar\, Susan Porteous\, James Prez\, Clara Prioux\, Robert Pufleb\, Jos eph Putrock\, Jon Rafman\, Achim Riechers\, David John Russ\, Mark Ruwedel\ , Tom Sachs\, Joachim Schmid\, Andreas Schmidt\, Jean-Frédéric Schnyder\, D avid Schoerner\, Yann Sérandour\, Travis Shaffer\, Gordon Simpson\, Paul So ulellis\, Tom Sowden\, Kim Stringfellow\, Derek Stroup\, Derek Sullivan\, Y oshikazu Suzuki\, Chris Svensson\, Eric Tabuchi\, Elisabeth Tonnard\, John Tremblay\, Marc Valesella\, Wil Van Iersel\, Louisa Van Leer\, Robert Ventu ri\, Reinhard Voigt\, Alex Von Bergen\, Emily Wasserman\, John Waters\, Hen ry Wessel\, Keith Wilson\, Charles Woodard\, Theo Wujcik\, Mark Wyse\, Herm ann Zschiegner

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“Ed Ruscha Books &\; Co.” will coincide with the publication of MIT Press's Various Small Books: Referencing Small Books  by Ed Ruscha (2013)\, which documents ninety-one of the books inspire d by Ruscha’s own\, reproducing covers and sample layouts from each\, along with a detailed description. Various Small Books… also includes s elections from Ruscha’s books and an appendix listing most of the known Rus cha book tributes.

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On March 6\, Ed Ruscha will appear in conversation wit h Paul Holdengräber at the New York Public Library.

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Ed Ruscha was born in Omaha\, Nebraska in 1937 and studied painting\, photography\, and graphic design at the Chouinard Art Institute (now CalAr ts). His work is collected by museums worldwide. Major museum exhibitions i nclude the drawing retrospective “Cotton Puffs\, Q-Tips®\, Smoke and Mirror s\,” which toured U.S. museums in 2004–05\; “Ed Ruscha: Photographer\,” Whi tney Museum of American Art and the Musée National Jeu de Paume\, Paris (20 06)\; and\, “Ed Ruscha: Fifty Years of Painting\,” Hayward Gallery\, London (2009\, traveling to Haus der Kunst\, Munich and Moderna Museet\, Stockhol m in 2010)\; “Ed Ruscha: Road Tested\,” Modern Art Museum of Fort Worth\, T exas (2011)\; “On the Road\,” Hammer Museum\, Los Angeles (2011)\; and "Rea ding Ed Ruscha" Kunsthaus Bregenz\, Austria (2012). In 2012 Ruscha curated “The Ancients Stole All Our Great Ideas" at the Kunsthistorisches Museum\, Vienna\, working from the art and natural history collections.

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For further information please contact the gallery atnewyork@gagosian.com or at +1.212.744.2313.

DTEND:20130427 DTSTAMP:20141226T121602 DTSTART:20130305 GEO:40.774761;-73.963265 LOCATION:Gagosian Gallery - 980 Madison Ave.\,980 Madison Ave. \nNew York\, NY 10075 SEQUENCE:0 SUMMARY:Ed Ruscha: Books & Co.\, Noriko Ambe\, Edgar Arceneaux\, Eric Baska uskas\, Erik Benjamins\, Alex Von Bergen\, Victoria Bianchetti\, Doro Boehm e\, Jeff Brouws\, Denise Scott Brown\, Wendy Burton\, Stephen Bush\, Corinn e Carlson\, Dan Colen\, Julie Cook\, ABC Artists’ Books Cooperative\, Jenni fer Dalton\, Bill Daniel\, Claudia de la Torre\, Joshua Deaner\, Jen DeNike \, Eric Doeringer\, Stan Douglas\, Harlan Erskine\, Frank Eye\, Kota Ezawa\ , Robbert Flick\, Jan Freuchen\, Jochen Friedrich\, Thomas Galler\, Anne-Va lérie Gasc\, Steve Giasson\, Simon Goode\, Oliver Griffin\, Daniel S. Guy\, Dejan Habicht\, Marcella Hackbardt\, Sebastian Hackenschmidt\, Karen Hende rson\, Mishka Henner\, Kai-Olaf Hesse\, Taro Hirano\, Marla Hlady\, Dominik Hruza\, Wil Van Iersel\, Steven Izenour\, Sveinn Fannar Jóhannsson\, Taly and Russ Johnson\, Charles Johnstone\, Rinata Kajumova\, Henning Kappenberg \, Jean Keller\, Shohachi Kimura\, Julia Kjelgaard\, Joachim Koester\, Sowo n KWON\, Tanja Lažetic\, Gabriel Lester\, Jonathan Lewis\, Jochen Manz\, Mi chael Maranda\, Scott McCarney\, Mark McEvoy\, Jerry McMillan\, Daniel Mell is\, Martin Möll\, Dan Monick\, Jonathan Monk\, Simon Morris\, Audun Morten sen\, Brian Murphy\, Toby Mussman\, Maurizio Nannucci\, Bruce Nauman\, John O'Brian\, Stefan Oláh\, Michalis Pichler\, Tadej Pogačar\, Susan Porteous\ , James Prez\, Clara Prioux\, Robert Pufleb\, Joseph Putrock\, Jon Rafman\, Achim Riechers\, David John Russ\, Mark Ruwedel\, Tom Sachs\, Luke Batten / Jonathan Sadler (New Catalogue)\, Joachim Schmid\, Andreas Schmidt\, Jean -Frédéric Schnyder\, David Schoerner\, Yann Sérandour\, Travis Shaffer\, Go rdon Simpson\, Performance Re-Enactment Society\, Paul Soulellis\, Tom Sowd en\, Kim Stringfellow\, Derek Stroup\, Derek Sullivan\, Yoshikazu Suzuki\, Chris Svensson\, Eric Tabuchi\, Elisabeth Tonnard\, John Tremblay\, Marc Va lesella\, Louisa Van Leer\, Robert Venturi\, Reinhard Voigt\, Emily Wasserm an\, John Waters\, Henry Wessel\, Keith Wilson\, Charles Woodard\, Theo Wuj cik\, Mark Wyse\, Hermann Zschiegner UID:268264 END:VEVENT BEGIN:VEVENT DTEND:20130305T200000 DTSTAMP:20141226T121602 DTSTART:20130305T180000 GEO:40.774761;-73.963265 LOCATION:Gagosian Gallery - 980 Madison Ave.\,980 Madison Ave. \nNew York\, NY 10075 SEQUENCE:0 SUMMARY:Ed Ruscha: Books & Co.\, Noriko Ambe\, Edgar Arceneaux\, Eric Baska uskas\, Erik Benjamins\, Alex Von Bergen\, Victoria Bianchetti\, Doro Boehm e\, Jeff Brouws\, Denise Scott Brown\, Wendy Burton\, Stephen Bush\, Corinn e Carlson\, Dan Colen\, Julie Cook\, ABC Artists’ Books Cooperative\, Jenni fer Dalton\, Bill Daniel\, Claudia de la Torre\, Joshua Deaner\, Jen DeNike \, Eric Doeringer\, Stan Douglas\, Harlan Erskine\, Frank Eye\, Kota Ezawa\ , Robbert Flick\, Jan Freuchen\, Jochen Friedrich\, Thomas Galler\, Anne-Va lérie Gasc\, Steve Giasson\, Simon Goode\, Oliver Griffin\, Daniel S. Guy\, Dejan Habicht\, Marcella Hackbardt\, Sebastian Hackenschmidt\, Karen Hende rson\, Mishka Henner\, Kai-Olaf Hesse\, Taro Hirano\, Marla Hlady\, Dominik Hruza\, Wil Van Iersel\, Steven Izenour\, Sveinn Fannar Jóhannsson\, Taly and Russ Johnson\, Charles Johnstone\, Rinata Kajumova\, Henning Kappenberg \, Jean Keller\, Shohachi Kimura\, Julia Kjelgaard\, Joachim Koester\, Sowo n KWON\, Tanja Lažetic\, Gabriel Lester\, Jonathan Lewis\, Jochen Manz\, Mi chael Maranda\, Scott McCarney\, Mark McEvoy\, Jerry McMillan\, Daniel Mell is\, Martin Möll\, Dan Monick\, Jonathan Monk\, Simon Morris\, Audun Morten sen\, Brian Murphy\, Toby Mussman\, Maurizio Nannucci\, Bruce Nauman\, John O'Brian\, Stefan Oláh\, Michalis Pichler\, Tadej Pogačar\, Susan Porteous\ , James Prez\, Clara Prioux\, Robert Pufleb\, Joseph Putrock\, Jon Rafman\, Achim Riechers\, David John Russ\, Mark Ruwedel\, Tom Sachs\, Luke Batten / Jonathan Sadler (New Catalogue)\, Joachim Schmid\, Andreas Schmidt\, Jean -Frédéric Schnyder\, David Schoerner\, Yann Sérandour\, Travis Shaffer\, Go rdon Simpson\, Performance Re-Enactment Society\, Paul Soulellis\, Tom Sowd en\, Kim Stringfellow\, Derek Stroup\, Derek Sullivan\, Yoshikazu Suzuki\, Chris Svensson\, Eric Tabuchi\, Elisabeth Tonnard\, John Tremblay\, Marc Va lesella\, Louisa Van Leer\, Robert Venturi\, Reinhard Voigt\, Emily Wasserm an\, John Waters\, Henry Wessel\, Keith Wilson\, Charles Woodard\, Theo Wuj cik\, Mark Wyse\, Hermann Zschiegner UID:268265 END:VEVENT END:VCALENDAR